| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İDR518 | Stratejik Yönetim Uygulamaları | Elective | 1 | 2 | 6 |
|
| Level of Course Unit |
| Third Cycle |
| Objectives of the Course |
| The aim of the course is to explain the activities that managers need to carry out in determining the future paths of the businesses and to analyze their internal and external environment in order to enable companies to gain competitive advantage against their competitors. |
| Name of Lecturer(s) |
| Prof. Dr. Cem KAHYA |
| Learning Outcomes |
| 1 | Competition strategies, functional strategies, general environmental analysis, competitor analysis, market analysis, competition analysis, business analysis, Swot analysis | | 2 | To gain the ability to use the acquired analytical skill in management function | | 3 | Awareness of human resources strategies | | 4 | Competition strategies learned, ability to analyze competition conditions and positioning business | | 5 | Skill in preparing and controlling production plans by learning production strategies |
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| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
|
| Recommended Optional Programme Components |
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| Course Contents |
| Strategic management will be examined in all its dimensions and issues will be reinforced with strategic management practices. |
| Weekly Detailed Course Contents |
|
| 1 | Basic Concepts of Strategic Management | | | | 2 | Strategy in Business | | | | 3 | Strategy Development Process and Strategy Analysis | | | | 4 | Objectives, Management Priorities and Values | | | | 5 | External Environment Analysis: Opportunities and Threats | | | | 6 | Internal Environment Analysis: Advantages and Weaknesses | | | | 7 | Strategic Alternative Analysis and Strategy Selection | | | | 8 | Mid- Term Exam | | | | 9 | Strategy Types | | | | 10 | Strategic Management Techniques | | | | 11 | Management in Times of Crisis | | | | 12 | Strategic Management in Small Businesses | | | | 13 | Strategy Development in Service Enterprises | | | | 14 | Strategy Development in Service Enterprises | | | | 15 | Review | | | | 16 | Final Exam | | |
|
| Recommended or Required Reading |
| Ülgen, Hayri ve Mirze, S. Kadri (2010). İşletmelerde Stratejik Yönetim. İstanbul: Beta Yayınevi. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 30 | | End Of Term (or Year) Learning Activities | 70 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | |
|
| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 4 | 56 |
| Self Study | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 30 | 30 |
| Individual Study for Final Examination | 1 | 40 | 40 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 3 | 2 | 1 | 3 | 3 | | LO2 | 3 | 3 | 3 | 3 | 2 | 3 | | LO3 | 2 | 3 | 3 | 2 | 3 | 2 | | LO4 | 2 | 3 | 3 | 3 | 3 | 2 | | LO5 | 3 | 3 | 4 | 3 | 3 | 2 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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