| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İD139 | Environmental Protection Agencies and Climate Change | Elective | 1 | 1 | 6 |
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| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| This course aims to guide students in understanding the role of environmental protection organizations as non-governmental organizations in environmental protection and combating climate change, and the importance of these organizations in creating sustainable environmentally friendly behavior. |
| Name of Lecturer(s) |
| Doç. Dr. Yusuf Bilgin |
| Learning Outcomes |
| 1 | To have knowledge about climate change and human-induced environmental degradation, | | 2 | Understanding the activities and organization of environmental protection organizations, | | 3 | Understand the importance of creating a marketing plan for environmental organizations, | | 4 | To have knowledge about environmentally friendly campaign management and the functional balance of environmentally friendly consumption, | | 5 | To have knowledge about the components of sustainable consumer behavior by using traditional communication channels and new communication channels, |
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| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
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| Recommended Optional Programme Components |
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| Course Contents |
| Non-governmental organizations, environmental protection organizations, climate change, environmentally friendly consumption, consumer behavior, sustainability, perception management, digital and traditional communication activities in environmental organizations |
| Weekly Detailed Course Contents |
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| 1 | A historical look at climate change | | | | 2 | Environmental degradation and the importance of environmental protection activities | | | | 3 | Ways to produce human-based solutions to human-related problems | | | | 4 | The importance of civil society in environmental protection and combating climate change | | | | 5 | Characteristic features and mission of environmental protection organizations | | | | 6 | Organizational structure and functioning of environmental protection organizations | | | | 7 | Volunteer and donor participation in environmental protection organizations | | | | 8 | Midterm exam | | | | 9 | Marketing communication and communication planning process in environmental protection organizations | | | | 10 | Environmentally friendly consumer behavior and sustainability | | | | 11 | Target market selection in environmental protection organizations | | | | 12 | Advertising and campaign management in environmental protection organizations | | | | 13 | Use of traditional and digital media in environmental protection organizations | | | | 14 | Integrated marketing actions and ethics in environmental protection organizations | | | | 15 | Evaluation discussions | | |
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| Recommended or Required Reading |
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 35 | | Team/Group Work | 1 | 25 | | Observation | 1 | 25 | | Individual Study for Mid term Examination | 1 | 15 | | SUM | 100 | |
| Final Examination | 1 | 60 | | Observation | 1 | 30 | | Individual Study for Final Examination | 1 | 10 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | |
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| Workload Calculation |
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| Midterm Examination | 1 | 3 | 3 |
| Final Examination | 1 | 3 | 3 |
| Attending Lectures | 3 | 14 | 42 |
| Discussion | 4 | 4 | 16 |
| Observation | 7 | 5 | 35 |
| Case Study | 7 | 6 | 42 |
| Individual Study for Mid term Examination | 1 | 14 | 14 |
| Individual Study for Final Examination | 1 | 24 | 24 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 4 | 3 | 5 | 3 | 1 | 3 | | LO2 | 4 | 5 | 3 | 3 | 4 | 4 | 5 | | LO3 | 2 | 3 | 4 | 1 | 4 | 5 | 4 | | LO4 | 3 | 2 | 5 | 2 | 4 | 5 | 5 | | LO5 | 5 | 3 | 5 | 4 | 5 | 3 | 5 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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