BAYBURT University Information Package / Course Catalogue

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Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
SBK148Innovative Practices in Public DiplomacyElective126
Level of Course Unit
Second Cycle
Objectives of the Course
The aim of this course is to provide students with the basic competencies to discuss and model innovative public diplomacy practices of global actors of world politics, especially Türkiye, and to develop academic frameworks for innovative practice areas.
Name of Lecturer(s)
Doç. Dr. Savaş KESKİN
Learning Outcomes
1Academic and practical knowledge of the theoretical and conceptual structure of Public Diplomacy.
2Academic and practical knowledge of understanding, interpreting and developing innovative Public Diplomacy practices.
3Knowledge of designing, implementing and evaluating innovative Public Diplomacy practices
Mode of Delivery
Normal Education
Prerequisites and co-requisities
There is no prerequisite for this course.
Recommended Optional Programme Components
Within the scope of the course, the concepts of public relations, perception management and post-truth strategy, which are among the interactive academic fields of public diplomacy, will be included in the in-class lectures and discussions.
Course Contents
This course will include conceptual and theoretical explanations of Public Diplomacy with a focus on traditional and contemporary approaches, as well as data and theories on the impact of innovative practices.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Conceptual and Theoretical Foundations of Public Diplomacy
2Transforming Theory and Practice Paradigm in the Transition from Public Diplomacy to New Public Diplomacy
3Rationales and Possibilities of Developing Innovative Practices in Public Diplomacy
4Innovative Public Diplomacy Case Studies and Their Theoretical Bases
5Innovative Public Diplomacy Case Studies and Their Theoretical Bases
6Innovative Public Diplomacy Case Studies and Their Theoretical Bases
7Innovative Public Diplomacy Case Studies and Their Theoretical Bases
8Midterm Exams
9Stages in Innovative Public Diplomacy Practice Design: ResearchField survey and scope and impact study of Turkey's current practices.
10Stages of Innovative Practice Design in Public Diplomacy: PlanningThe First Phase of Planning for an Innovative Model
11Planning Details for Innovative Public Diplomacy Practice Development ProcessesPlanning Studies for a New Public Diplomacy Implementation Model
12Action Plan Design in the Process of Developing Innovative Public Diplomacy PracticesAction Process Design Development Study
13Measurement and Evaluation in the Process of Developing Innovative Public Diplomacy Practices
14Measurement and Evaluation Methods for Innovative Public Diplomacy Practices
15General Theoretical Framework and the Future of Public Diplomacy for TurkeyMeasurement and Evaluation Study for Developed Innovative Public Diplomacy Practice
16Final Exam
Recommended or Required Reading
The first recommended source for the course is the corpus of the lecturer's work on Reaction videos and ASMR culture networks. In addition, basic works and other sources that will facilitate the understanding of public diplomacy will also be covered.
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Work Placement(s)
No internship required.
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Makeup Examination111
Attending Lectures14242
Practice11414
Discussion11414
Question-Answer11414
Self Study15050
Individual Study for Final Examination155
Reading13030
TOTAL WORKLOAD (hours)172
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
LO131344331
LO225353443
LO323424554
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High