| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | BES175 | Consumer Behavior in Sports | Elective | 1 | 1 | 6 |
|
| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| The main objectives of this course are to understand the behavior of sports consumers, to determine their behavior related to sports consumption, and to evaluate the factors that affect these behaviors. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Tuncay ÖKTEM |
| Learning Outcomes |
| 1 | To identify the factors affecting the consumer purchasing decision process. | | 2 | Using the information obtained by analyzing consumer behavior to select the target market for the goods and services it offers, segmenting the market and positioning it in the market. | | 3 | To analyze how consumers/organizational buyers, the target audience of sports businesses, behave. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Concepts of need, customer, consumer and consumption, concept of consumer behavior and marketing, importance of consumer behavior in marketing, consumer decision-making process, consumer behavior models |
| Weekly Detailed Course Contents |
|
| 1 | Concepts of Need, Customer, Consumer and Consumption | | | | 2 | Concept of Consumer Behavior and Marketing | | | | 3 | The Importance of Consumer Behavior in Marketing and Sales | | | | 4 | Consumer Decision Making Process | | | | 5 | Consumer Behavior Models | | | | 6 | The Relationship Between Needs, Drive, Impulse and Motivation | | | | 7 | Perception | | | | 8 | Midterm exam | | | | 9 | Case studies | | | | 10 | Case studies | | | | 11 | Case studies | | | | 12 | Case Studies | | | | 13 | Case studies | | | | 14 | Case studies | | | | 15 | Case studies | | | | 16 | Final exam | | |
|
| Recommended or Required Reading |
| Islamoğlu, A. H. ve Altunışık, R. (2008) Tüketici Davranışları, Sakarya Yayıncılık |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 30 | | End Of Term (or Year) Learning Activities | 70 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 15 | 3 | 45 |
| Self Study | 16 | 4 | 64 |
| Individual Study for Mid term Examination | 8 | 3 | 24 |
| Individual Study for Final Examination | 15 | 3 | 45 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 1 | 1 | 1 | 2 | 1 | 1 | | LO2 | 1 | 1 | 1 | 2 | 1 | 1 | | LO3 | 1 | 1 | 1 | 2 | 1 | 1 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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