| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞ152 | Strategic Entrepreneurship | Elective | 1 | 2 | 6 |
|
| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| To inform the students about the theoretical issues related to entrepreneurship, to provide practical information from the case studies related to the field, to ensure that students have information about the developments in entrepreneurship. |
| Name of Lecturer(s) |
| Prof. Dr. Cem KÂHYA |
| Learning Outcomes |
| 1 | Understand the importance of entrepreneurship in the economy | | 2 | Explain small businesses and their roles in the economy | | 3 | Define the basic concepts of entrepreneurship |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| none |
| Recommended Optional Programme Components |
| none |
| Course Contents |
| Business, main entrepreneurship approaches, types of entrepreneurship, basic functions of entrepreneurship, motivation for entrepreneurship / motivation, business idea development, business plan and elements, entrepreneurship culture, establishment and development of enterprises, local entrepreneurship and SMEs, international entrepreneurship, entrepreneurial ethics |
| Weekly Detailed Course Contents |
|
| 1 | Introduction and basic concepts about entrepreneurship | | | | 2 | Social importance of entrepreneurship | | | | 3 | Entrepreneurs that process, entrepreneurship and history in the World and Turkey | | | | 4 | New business ideas, venture capital and other methods of capital discovery | | | | 5 | Types of Entrepreneurship and Culture of Entrepreneurship | | | | 6 | Successful Entrepreneurship Stories | | | | 7 | Mid Term Exam | | | | 8 | Small Business Management Function and New Management Approaches | | | | 9 | Production Function and Production Techniques of Small Business | | | | 10 | Marketing Structure, Problems and Marketing Techniques of Small Businesses | | | | 11 | Human Resources and Public Relations Functions of Small Businesses | | | | 12 | Financing Structure, Problems and Financing Techniques of Small Businesses | | | | 13 | Establishing an Initiative Idea and a Theoretical Practice | | | | 14 | Final Exam | | |
|
| Recommended or Required Reading |
| Osterwalder & Pigneur, İş modeli üretimi, Optimist Yayın Evi,2010 Kawasaki Guy,Gerçeklik Testi, MediaCat, 2011, Kollektif, Girişimciliğin Altın Kuralları, Optimist, 2012 |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | none |
|
| Workload Calculation |
|
| Midterm Examination | 3 | 1 | 3 |
| Final Examination | 3 | 1 | 3 |
| Attending Lectures | 11 | 7 | 77 |
| Self Study | 11 | 7 | 77 |
| Individual Study for Mid term Examination | 3 | 1 | 3 |
| Individual Study for Final Examination | 3 | 1 | 3 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 4 | 5 | 5 | 5 | | LO2 | 5 | 5 | 5 | 4 | 4 | 4 | | LO3 | 5 | 5 | 5 | 4 | 4 | 4 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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