| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞ136A | Distribution Channel Management | Elective | 1 | 2 | 6 |
|
| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| Distribution methods,, INTERNATIONAL destinations, decision of groupages / FTL loadings, decision of domestic collection / deliveries, cost saves. |
| Name of Lecturer(s) |
| Doç. Dr. Adnan KARA |
| Learning Outcomes |
| 1 | To know the activities of Modern Distribution Channels and to learn Basic Regulations about these issues, to use their knowledge effectively | | 2 | To use the distribution channels in optimum level by showing the basic characteristics of the enterprises in the logistics field and the ability to follow and analyze the internal and external environment by knowing the economic life. | | 3 | To be able to know and apply the rules of distribution channels in international markets with the knowledge of industrial marketing and sales techniques. | | 4 | To interpret the classical and contemporary theories used in the field of logistics and distribution channels by considering developments, changes and orientations in the sector. | | 5 | To get basic knowledge in at least one foreign language and use it in the profession |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| none |
| Recommended Optional Programme Components |
| none |
| Course Contents |
| Distribution Channels Management |
| Weekly Detailed Course Contents |
|
| 1 | Concept of Distribution Channel and Definition of Distribution Channel, General Principles of Distribution Channel Selection | | | | 2 | Distribution Strategy and Main Distribution Policies | | | | 3 | Physical Distribution and Its Functions, Distribution Channels in Industrial and Consumer Goods | | | | 4 | Some Principles on Distribution Channel Selection, Distribution Channel Layers | | | | 5 | Distribution Channel Composition, Functions of Distribution Channel Members | | | | 6 | Introduction to Distribution and Transport Planning, Application | | | | 7 | Mid Term Exam | | | | 8 | Channel Design of Consumption and Industrial Markets | | | | 9 | Distribution and Transport Problems, Initial Solutions | | | | 10 | Distribution Channel Selection and Design | | | | 11 | Intensive Distribution, Selective Distribution, Private Distribution | | | | 12 | Stages in Distribution Channel Selection | | | | 13 | Criteria in Distribution Channel Selection | | | | 14 | Final Exam | | |
|
| Recommended or Required Reading |
| Ahmet H. Eroğlu, Endüstriyel İşletmelerde Dağıtım Kanalları Seçimi ve Dizaynı, Asil Yayın Dağıtım, 2005 |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 3 | 100 | | SUM | 100 | |
| Final Examination | 3 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | none |
|
| Workload Calculation |
|
| Midterm Examination | 3 | 1 | 3 |
| Final Examination | 3 | 1 | 3 |
| Attending Lectures | 11 | 7 | 77 |
| Self Study | 11 | 7 | 77 |
| Individual Study for Mid term Examination | 3 | 1 | 3 |
| Individual Study for Final Examination | 3 | 1 | 3 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 1 | 2 | 2 | 3 | 5 | 1 | | LO2 | 2 | 1 | 3 | 3 | 2 | 3 | | LO3 | 3 | 3 | 3 | 2 | 3 | 2 | | LO4 | 3 | 5 | 4 | 3 | 3 | 4 | | LO5 | 2 | 2 | 1 | 2 | 3 | 2 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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