| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞ116 | Strategic Marketing Method | Elective | 1 | 2 | 6 |
|
| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| The course focuses on the marketing environment, strategy, and content, with a focus on the key aspects of the marketing plan. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Emine TAŞ |
| Learning Outcomes |
| 1 | Know marketing strategies | | 2 | Understand the objectives of strategic marketing | | 3 | Apply the strategic marketing plan | | 4 | Develops itself in marketing strategies | | 5 | Analyze different marketing techniques and apply these techniques to the market |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| none |
| Recommended Optional Programme Components |
| none |
| Course Contents |
| Some basic topics covered in the course: marketing strategy process, the role of marketing in strategic management, marketing and marketing plan, marketing objectives, marketing control, internal and external market analysis, defining marketing strategies, grouping strategies and markets, target market, product positioning, implementation of marketing plans. implementation of the marketing plan in the process. |
| Weekly Detailed Course Contents |
|
| 1 | Marketing Strategy Process | | | | 2 | The Role of Marketing in Strategic Management | | | | 3 | Marketing and Marketing Plan | | | | 4 | Marketing Objectives | | | | 5 | Marketing Control | | | | 6 | Domestic and Foreign Market Analysis | | | | 7 | Defining Marketing Strategies | | | | 8 | Midterm exam | | | | 9 | Grouping Strategies and Markets | | | | 10 | Target Market | | | | 11 | Positioning of Products | | | | 12 | Implementation of Marketing Plans | | | | 13 | Application of Marketing Plans to Processes | | | | 14 | Monitoring and Control of Marketing Plans | | | | 15 | Re-evaluation of Marketing Strategies | | | | 16 | Final Exam | | |
|
| Recommended or Required Reading |
| Ömer Torlak&RemziAltunışık, Pazarlama Stratejileri&yönetsel bir yaklaşım, Beta Basım Yayım. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | none |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Self Study | 14 | 5 | 70 |
| Individual Study for Mid term Examination | 7 | 4 | 28 |
| Individual Study for Final Examination | 14 | 5 | 70 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 2 | 2 | 4 | 4 | 4 | | LO2 | 4 | 4 | 4 | 3 | 3 | 3 | | LO3 | 3 | 3 | 3 | 2 | 2 | 3 | | LO4 | 3 | 3 | 2 | 2 | 2 | 2 | | LO5 | 3 | 3 | 3 | 1 | 2 | 2 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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