| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞ112 | Marketing Research | Elective | 1 | 2 | 6 |
|
| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| To give marketing research and planning knowledges. |
| Name of Lecturer(s) |
| Doç. Dr. Adnan KARA |
| Learning Outcomes |
| 1 | List the methods in marketing research. | | 2 | Predict what the effects of each method used in marketing research will be like on firm activities. | | 3 | Use the most suitable statistical techniques according to the firms purpose. | | 4 | Find out whether the results obtained through statistical techniques are appropriate for the firm's purposes. | | 5 | Rearrenge the firm's activities according to the results obtained through techniques used. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Importance of marketing research, models of decision making, hypothesis tests, process and kinds of sampling, measuring and measurement, methods for gathering information, methods for analysis. |
| Weekly Detailed Course Contents |
|
| 1 | Definition and characterictics of marketing research | | | | 2 | Levels of marketing research proces | | | | 3 | Exploratory researchs and qualitative working | | | | 4 | Secondary data collection | | | | 5 | Data collection with surveys | | | | 6 | Research conception and sources of error | | | | 7 | Data collection with observation | | | | 8 | Data collection with experiment | | | | 9 | Mid-term exam | | | | 10 | Measurement and scaling | | | | 11 | Form designSampling | | | | 12 | Sampling | | | | 13 | Frequency dispersion and hypothesis testing | | | | 14 | Important degree and statistically strength | | | | 15 | Parametric and non-parametric testing | | | | 16 | End-of-term exam | | |
|
| Recommended or Required Reading |
| Pazarlama Araştırmaları - Dr. A. Ercan Gegez |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | Individual Study for Mid term Examination | 0 | 0 | | SUM | 100 | |
| Final Examination | 1 | 100 | | Individual Study for Final Examination | 0 | 0 | | SUM | 100 | | SUM | 0 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 3 | 17 | 51 |
| Final Examination | 3 | 10 | 30 |
| Attending Lectures | 1 | 1 | 1 |
| Self Study | 11 | 7 | 77 |
| Individual Study for Mid term Examination | 3 | 1 | 3 |
| Individual Study for Final Examination | 3 | 1 | 3 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 3 | 2 | 2 | 3 | | LO2 | 3 | 3 | 3 | 2 | 2 | 3 | | LO3 | 3 | 3 | 3 | 3 | 4 | 4 | | LO4 | 4 | 4 | 3 | 3 | 2 | 2 | | LO5 | 5 | 4 | 5 | 5 | 3 | 1 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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