| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞ113 | Consumer Behavior | Elective | 1 | 1 | 6 |
|
| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| The aim of this course is to teach Consumer and Consumer Behavior concepts. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Bilal ÇELİK |
| Learning Outcomes |
| 1 | They will define consumer concept. | | 2 | Define the fundamental conceptions of consumer behaviour. | | 3 | They will do design an evaluation about in consumer behaviour. | | 4 | They will have ability of confirming the problems in seller between consumer behaviour. | | 5 | They will be able to know their behavior according to the types of consumers. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| none |
| Recommended Optional Programme Components |
| none |
| Course Contents |
| Introduction to consumer behavior. Market segmentation, psychological effects in consumer behavior. Learning, motivation, perception, attitudes and changing attitudes, socio-cultural influences in consumer behavior: group dynamics and advisory groups, family, personal effects and dissemination of innovations. |
| Weekly Detailed Course Contents |
|
| 1 | Introduction to consumer behavior, Consumer and consumer behavior concepts.
| | | | 2 | Market segmentation | | | | 3 | Consumer perception. | | | | 4 | consumer models | | | | 5 |
Variable customer satisfaction. | | | | 6 | consumer motivation | | | | 7 | consumer buying decision process | | | | 8 | exam | | | | 9 | Learning and attitude in consumers. | | | | 10 |
Socio-cultural effects in consumer behavior. | | | | 11 | Consumer personality, values and lifestyle. | | | | 12 | The effect of reference groups on consumer behavior. | | | | 13 | Social class and situation of consumers. | | | | 14 | Satın alma ve tüketimde kültürün etkisi. | | | | 15 | Propagation of innovations. | | | | 16 | final exam | | |
|
| Recommended or Required Reading |
| Odabaşı y., barış g. 2002; Tüketici Davranışı Mediacat, İstanbul |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | none |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 20 | 20 |
| Individual Study for Final Examination | 1 | 35 | 35 |
| Homework | 14 | 4 | 56 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 3 | 3 | 3 | 3 | | LO2 | 3 | 3 | 3 | 3 | 2 | 2 | | LO3 | 2 | 2 | 2 | 3 | 3 | 3 | | LO4 | 3 | 3 | 3 | 2 | 2 | 2 | | LO5 | 2 | 4 | 4 | 2 | 3 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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