| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞ109 | Marketing Channels Management | Elective | 1 | 1 | 6 |
|
| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| The aim of the course is to design, develop, maintain and improve the effective relationship between marketing channels in order to provide sustainable competitive advantage for the companies through the marketing channel management course. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Bilal ÇELİK |
| Learning Outcomes |
| 1 | At the end of this course, students will be able to explain channel design | | 2 | Define channel institutions | | 3 | Identify the relationships and relationships between different institutions in the distribution channel. | | 4 | Explain channel coordination. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| none |
| Recommended Optional Programme Components |
| none |
| Course Contents |
| Marketing channels: structure, function and analysis framework, segmentation for marketing channel design,: Service outputs, Supply-way channel analysis: channel flow and efficiency analysis, Supply-way channel analysis: channel structure and density, Gap analysis, Channel power: winning, using , protection, conflict management to increase channel coordination, strategic partnerships in distribution, vertical integration in distribution, legal constraints in marketing channel policy, retailing, wholesale, franchising, supply chain management |
| Weekly Detailed Course Contents |
|
| 1 | Marketing channels: structure, function and analysis framework | | | | 2 | Marketing channel design for partitioning,: Service outputs | | | | 3 |
Supply-side channel analysis: channel flow and efficiency analysis | | | | 4 | Supply-side channel analysis: channel structure and density | | | | 5 | Gap analysis | | | | 6 | Channel power: win, use, protection | | | | 7 | midterm exam | | | | 8 | Conflict management to increase channel coordination | | | | 9 | Strategic partnerships in distribution | | | | 10 | Vertical integration in distribution | | | | 11 | Legal constraints in marketing channel policy | | | | 12 | Retail | | | | 13 | Wholesaler | | | | 14 | Franchising | | | | 15 | Article reviews | | | | 16 | final exam | | |
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| Recommended or Required Reading |
|
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | | none |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 4 | 56 |
| Self Study | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 25 | 25 |
| Individual Study for Final Examination | 1 | 30 | 30 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 3 | 2 | 2 | 3 | | LO2 | 2 | 2 | 3 | 3 | 4 | 3 | | LO3 | 3 | 3 | 2 | 2 | 4 | 3 | | LO4 | 5 | 4 | 2 | 3 | 2 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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