| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | OT204Y | Sustainable Marketing | Elective | 1 | 2 | 6 |
|
| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| Creating a positive impact on society and the environment through sustainable marketing learning, acting in a way that advances the economic success of an organization, and helping to emerge a society that values and practices social and environmental sustainability in all its behaviors |
| Name of Lecturer(s) |
| - |
| Learning Outcomes |
| 1 | To recognize the basic concepts of sustainable marketing | | 2 | Learning to use sustainability principles to provide leadership in product design and value chain building | | 3 | Learning to identify sustainable marketing opportunities, integrate them into marketing strategy and develop specific tactics and practices. | | 4 | Learning to include social, economic and environmental goals in marketing strategy and practice | | 5 | Learning to apply sustainable marketing principles in an entrepreneurial context. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| - |
| Recommended Optional Programme Components |
| - |
| Course Contents |
| The course will include developing sustainable business models to promote innovation and gain competitive advantage, using sustainability principles to provide leadership in the design of products and building value chains, understanding sustainable consumer behavior and communicating sustainable value propositions. |
| Weekly Detailed Course Contents |
|
| 1 | Introduction and defining sustainability | | | | 2 | The evolution of marketing thought and marketing discipline in the context of sustainability | | | | 3 | Conceptual Basics of Marketing in Sustainability Management | | | | 4 | Discovering sustainable value through market analysis | | | | 5 | Tools to develop a sustainable business model, product, service, design and packaging | | | | 6 | Creating Marketing Value With Sustainability Focused Innovations | | | | 7 | Creating Marketing Value With Sustainability Focused Innovations | | | | 8 | midterm | | | | 9 | Providing and Delivering Sustainable Marketing ValueThrough Partnerships | | | | 10 | Sustainability Marketing, Certification and Labeling | | | | 11 | Communicating Sustainable Marketing Value through integrated marketing communications | | | | 12 | Corporate Social Responsibility and Sustainability | | | | 13 | Pricing of Sustainable Products | | | | 14 | Sustainable Consumption Styles | | | | 15 | general evaluation | | | | 16 | Final exam | | |
|
| Recommended or Required Reading |
| Frank-Martin Belz and Ken Peattie, "Sustainability Marketing: A Global Perspective" 2nd Edition, Wiley, 2012 |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 2 | 20 | | Project Preparation | 1 | 20 | | Project Presentation | 1 | 30 | | Self Study | 2 | 30 | | SUM | 100 | |
| Final Examination | 1 | 50 | | Writing Paper | 1 | 50 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | | - |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Writing Paper | 1 | 25 | 25 |
| Criticising Paper | 5 | 5 | 25 |
| Self Study | 3 | 5 | 15 |
| Individual Study for Final Examination | 5 | 10 | 50 |
| Reading | 10 | 5 | 50 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 1 | 3 | 2 | 2 | 4 | 3 | 3 | 3 | 2 | 5 | 4 | 2 | 2 | 3 | 5 | 4 | 3 | 4 | 2 | | | 1 | 2 | | | LO2 | 3 | 2 | 3 | 4 | 2 | 4 | 3 | 2 | 2 | 1 | 2 | 3 | 2 | 2 | 1 | 1 | 3 | 2 | 2 | | | 2 | 3 | | | LO3 | 4 | 4 | 2 | 3 | 3 | 2 | 2 | 4 | 2 | 3 | 1 | 4 | 3 | 5 | 3 | 2 | 2 | 2 | 3 | | | 4 | 3 | | | LO4 | 2 | 5 | 3 | 2 | 1 | 2 | 2 | 3 | 3 | 3 | 3 | 2 | 3 | 4 | 2 | 1 | 3 | 3 | 2 | | | 2 | 3 | | | LO5 | 5 | 2 | 2 | 3 | 3 | 3 | 3 | 3 | 4 | 2 | 3 | 4 | 2 | 3 | 3 | 3 | 1 | 5 | 5 | | | 3 | 3 | |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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