Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | OT176Y | New Trends in Marketing | Elective | 1 | 2 | 6 |
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Level of Course Unit |
Second Cycle |
Objectives of the Course |
The aim of this course is to examine the new approaches emerging by following the developments in marketing science in the context of organic farming businesses. |
Name of Lecturer(s) |
Dr. Öğr. Üyesi Şerife Kazancı Sunaoğlu |
Learning Outcomes |
1 | Defines the basic concepts of marketing. | 2 | Will be able to explain the importance of marketing in terms of consumers, companies and society. | 3 | Can explain the stages of marketing from past to present. | 4 | Will be able to explain the recently trending topics in marketing. | 5 | Will be able to explain which marketing approaches are more effective in organic farming businesses. |
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Mode of Delivery |
Normal Education |
Prerequisites and co-requisities |
- |
Recommended Optional Programme Components |
- |
Course Contents |
Development of marketing, new approaches in marketing, green marketing, guerrilla marketing, data-based marketing, word of mouth marketing, viral marketing, experiential marketing, digital marketing, social media marketing, neuromarketing, mobile marketing, permission marketing, discussions on the future of marketing. |
Weekly Detailed Course Contents |
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1 | Development of marketing | Reading, Research and Discussion | | 2 | New approaches in marketing | Reading, Research and Discussion | | 3 | Green marketing | Reading, Research and Discussion | | 4 | Guerrilla marketing | Reading, Research and Discussion | | 5 | Data-based marketing | Reading, Research and Discussion | | 6 | Word of mouth marketing | Reading, Research and Discussion | | 7 | Viral marketing | Reading, Research and Discussion | | 8 | Mid-term Exam | Exam app | | 9 | Experiential marketing | Reading, Research and Discussion | | 10 | Digital Marketing | Reading, Research and Discussion | | 11 | Social Media Marketing | Reading, Research and Discussion | | 12 | Neuromarketing | Reading, Research and Discussion | | 13 | Mobile Marketing | Reading, Research and Discussion | | 14 | Permission marketing | Reading, Research and Discussion | | 15 | Discussions on the future of marketing | Reading, Research and Discussion | | 16 | Final Exam | Exam app | |
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Recommended or Required Reading |
Related academic articles |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 50 | Attending Lectures | 1 | 20 | Self Study | 1 | 30 | SUM | 100 | |
Final Examination | 1 | 50 | Project Presentation | 1 | 50 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | - |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 2 | 2 |
Attending Lectures | 14 | 3 | 42 |
Discussion | 1 | 14 | 14 |
Question-Answer | 1 | 14 | 14 |
Report Preparation | 2 | 10 | 20 |
Report Presentation | 1 | 3 | 3 |
Criticising Paper | 12 | 3 | 36 |
Self Study | 14 | 3 | 42 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 3 | 5 | 2 | 3 | 5 | 3 | 2 | 3 | 3 | 2 | 2 | 2 | 3 | 2 | 2 | 4 | 2 | 1 | 4 | | | 4 | 2 | | LO2 | 3 | 5 | 1 | 2 | 3 | 3 | 3 | 3 | 3 | 3 | 5 | 3 | 1 | 4 | 4 | 3 | 4 | 5 | 3 | | | 3 | 5 | | LO3 | 3 | 5 | 2 | 1 | 2 | 4 | 3 | 3 | 3 | 1 | 2 | 3 | 2 | 5 | 5 | 3 | 2 | 2 | 3 | | | 3 | 2 | | LO4 | 4 | 2 | 2 | 5 | 2 | 3 | 3 | 3 | 3 | 2 | 4 | 3 | 2 | 5 | 1 | 4 | 4 | 2 | 3 | | | 4 | 3 | | LO5 | 3 | 3 | 2 | 2 | 2 | 5 | 4 | 4 | 3 | 4 | 2 | 3 | 4 | 4 | 4 | 3 | 3 | 5 | 3 | | | 4 | 1 | |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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