Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | OT128Y | Marketing Management in Agricultural Enterprises | Elective | 1 | 2 | 6 |
|
Level of Course Unit |
Second Cycle |
Objectives of the Course |
Understanding the marketing concept and marketing process, learning how to develop marketing opportunities and strategies. |
Name of Lecturer(s) |
Doç. Dr. Bora GÖKTAŞ |
Learning Outcomes |
1 | Knows the importance of marketing for businesses. | 2 | Knows the role of the marketing function in organizations. | 3 | Knows what the marketing mix is. | 4 | Understands market segmentation, targeting and product positioning. | 5 | Knows the concept of marketing communication. |
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Mode of Delivery |
Normal Education |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
Obtaining basic information about marketing principles. It also provides a foundation for future courses on marketing. |
Weekly Detailed Course Contents |
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1 | The definition, scope and concept Marketing | | | 2 | Marketing environment | | | 3 | Importance and role of marketing | | | 4 | The strategy of the marketing and the firm | | | 5 | Management of marketing information system | | | 6 | Industrial marketing | | | 7 | International markets | | | 8 | Mid-Term Exam | | | 9 | Marketing research | | | 10 | Consumer Markets | | | 11 | Cosumer Behavior | | | 12 | Segmentation, Targeting and Positioning: Creating the Right Relationships with the Right Customers | | | 13 | Marketing Research | | | 14 | Marketing communication | | | 15 | General Assesment | | |
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Recommended or Required Reading |
Prof.Dr. İsmet Mucuk, Türkmen Kitabevi, İstanbul, Pazarlama İlkeleri (2006, 15. Baskı)
Kotler, Philip ,Gary Armstrong, Marketing Management, 2006, 11th edition, Pearson Prentice Hall |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 30 | End Of Term (or Year) Learning Activities | 70 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
|
Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 2 | 2 |
Attending Lectures | 14 | 3 | 42 |
Case Study | 5 | 3 | 15 |
Project Presentation | 5 | 3 | 15 |
Writing Paper | 1 | 16 | 16 |
Self Study | 14 | 1 | 14 |
Individual Study for Mid term Examination | 6 | 5 | 30 |
Individual Study for Final Examination | 7 | 5 | 35 |
Homework | 5 | 2 | 10 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 4 | 5 | 3 | 2 | 3 | 5 | 5 | 3 | 5 | 4 | 5 | 5 | 1 | 3 | 4 | 5 | 1 | 4 | 4 | | | 4 | 5 | | LO2 | 1 | 5 | 4 | 5 | 4 | 4 | 4 | 4 | 3 | 4 | 4 | 5 | 2 | 4 | 5 | 5 | 4 | 5 | 5 | | | 4 | 3 | | LO3 | 3 | 5 | 3 | 5 | 1 | 4 | 5 | 4 | 4 | 1 | 4 | 4 | 2 | 5 | 4 | 4 | 5 | 2 | 5 | | | 5 | 5 | | LO4 | 4 | 5 | 5 | 4 | 4 | 4 | 5 | 4 | 5 | 4 | 4 | 5 | 5 | 4 | 5 | 5 | 3 | 4 | 3 | | | 5 | 4 | | LO5 | 5 | 3 | 4 | 2 | 4 | 5 | 5 | 2 | 3 | 5 | 4 | 4 | 4 | 4 | 5 | 5 | 4 | 5 | 3 | | | 4 | 4 | |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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