| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | OT202 | Marketing principles | Elective | 1 | 2 | 6 |
|
| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| It is aimed that the student will be able to determine the marketing environment, make market opportunity analysis, analyze consumer behavior, market research and marketing strategies. |
| Name of Lecturer(s) |
|
| Learning Outcomes |
| 1 | Ability to analyze the marketing environment and market opportunities | | 2 | Ability to analyze consumer behavior | | 3 | Ability to do marketing research | | 4 | Ability to determine marketing strategies |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Basic Concepts in Marketing, Analysis of Marketing Environment and Market Opportunities, Analysis of Consumer Behavior, Marketing Information System and Marketing Research, Market Segmentation, Target Market Determination and Positioning, Marketing Mix and Marketing Decisions |
| Weekly Detailed Course Contents |
|
| 1 | Marketing Strategies | | | | 2 | Marketing Environment | | | | 3 | Consumer behavior | | | | 4 | Analysis of Market Opportunities | | | | 5 | Consumer behavior | | | | 6 | Consumer behavior | | | | 7 | Marketing Information System and Marketing Research | | | | 8 | Midterm | | | | 9 | Marketing Information System and Marketing Research | | | | 10 | Market Segmentation | | | | 11 | Target Market Determination and Positioning | | | | 12 | Marketing Mix and Marketing Decisions | | | | 13 | Marketing Mix and Marketing Decisions | | | | 14 | Marketing Strategies. | | | | 15 | Marketing Strategies. | | | | 16 | Final | | |
|
| Recommended or Required Reading |
| Mucuk, İ. (2017). Pazar İlkeleri. Türkmen Kitabevi. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 30 | | End Of Term (or Year) Learning Activities | 70 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 3 | 3 |
| Attending Lectures | 14 | 6 | 84 |
| Discussion | 7 | 3 | 21 |
| Question-Answer | 14 | 3 | 42 |
| Criticising Paper | 2 | 5 | 10 |
| Individual Study for Mid term Examination | 1 | 2 | 2 |
| Individual Study for Final Examination | 1 | 3 | 3 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 1 | 3 | 2 | 2 | 1 | 2 | 2 | 2 | 3 | 2 | 1 | 2 | 1 | 2 | 2 | 3 | 3 | 3 | 4 | | | 3 | 3 | | | LO2 | 3 | 3 | 1 | 3 | 4 | 2 | 3 | 2 | 2 | 2 | 3 | 2 | 1 | 3 | 3 | 2 | 3 | 3 | 3 | | | 3 | 3 | | | LO3 | 3 | 2 | 3 | 2 | 2 | 3 | 3 | 3 | 2 | 3 | 3 | 1 | 3 | 3 | 4 | 3 | 3 | 3 | 3 | | | 2 | 4 | | | LO4 | 3 | 4 | 3 | 1 | 2 | 3 | 1 | 3 | 3 | 3 | 4 | 2 | 4 | 4 | 4 | 2 | 2 | 3 | 3 | | | 3 | 3 | |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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