| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | OT221 | marketing management | Elective | 1 | 1 | 6 |
|
| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| To learn the marketing management process by giving information about the concept of marketing and its environment. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Tuğba YILDIZ |
| Learning Outcomes |
| 1 | Explain the subject, scope, and development of marketing | | 2 | Explain the marketing environment and information system. | | 3 | Explain the marketing management process | | 4 | Explain marketing communication management |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Definition and scope of marketing, strategic planning, consumer and industrial markets, market segmentation, marketing management, product and price management, promotion, personal selling, advertising, distribution channels, integrated marketing communication |
| Weekly Detailed Course Contents |
|
| 1 | | | | | 2 | Marketing mix management | | | | 3 | Marketing environment and information system | | | | 4 | Consumer markets and consumer behavior | | | | 5 | Industrial markets and purchasing behavior | | | | 6 | Marketing management pocess | | | | 7 | Product Mix Decisions | | | | 8 | | | | | 9 | Decisions regarding products: branding, packaging, labeling | | | | 10 | The place and importance of price in the marketing mix | | | | 11 | Pricing methods | | | | 12 | Distribution channel types | | | | 13 | Marketing logistics | | | | 14 | Marketing communication | | | | 15 | integrated marketing communications. | | | | 16 | Final examination | | |
|
| Recommended or Required Reading |
| İslamoğlu, A. H. (2013). Pazarlama Yönetimi (Stratejik Yaklaşım). Beta |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Question-Answer | 14 | 4 | 56 |
| Brain Storming | 14 | 4 | 56 |
| Criticising Paper | 15 | 4 | 60 |
| Individual Study for Mid term Examination | 1 | 1 | 1 |
| Individual Study for Final Examination | 1 | 2 | 2 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 2 | 3 | 2 | 2 | 1 | 3 | 2 | 3 | 2 | 3 | 3 | | | 3 | 3 | | | LO2 | 3 | 2 | 2 | 2 | 1 | 3 | 3 | 3 | 2 | 1 | 2 | 1 | 2 | 2 | 2 | 1 | 3 | 2 | 3 | | | 1 | 3 | | | LO3 | 3 | 2 | 1 | 3 | 3 | 3 | 2 | 3 | 2 | 1 | 3 | 1 | 2 | 2 | 3 | 3 | 3 | 1 | 3 | | | 2 | 4 | | | LO4 | 2 | 1 | 1 | 1 | 3 | 2 | 1 | 2 | 3 | 3 | 2 | 3 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | | | 2 | 3 | |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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