| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | OT184 | New Trends in Marketing | Elective | 1 | 2 | 6 |
|
| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| The aim of this course is to examine the new approaches emerging by following the developments in marketing science in the context of organic farming businesses. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Şerife Kazancı Sunaoğlu |
| Learning Outcomes |
| 1 | Defines the basic concepts of marketing. | | 2 | Will be able to explain the importance of marketing in terms of consumers, companies and society. | | 3 | Can explain the stages of marketing from past to present. | | 4 | Will be able to explain the recently trending topics in marketing. | | 5 | Will be able to explain which marketing approaches are more effective in organic farming businesses. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| - |
| Recommended Optional Programme Components |
| - |
| Course Contents |
| Development of marketing, new approaches in marketing, green marketing, guerrilla marketing, data-based marketing, word of mouth marketing, viral marketing, experiential marketing, digital marketing, social media marketing, neuromarketing, mobile marketing, permission marketing, discussions on the future of marketing. |
| Weekly Detailed Course Contents |
|
| 1 | Development of marketing | Reading, Research and Discussion | | | 2 | New approaches in marketing | Reading, Research and Discussion | | | 3 | Green marketing | Reading, Research and Discussion | | | 4 | Guerrilla marketing | Reading, Research and Discussion | | | 5 | Data-based marketing | Reading, Research and Discussion | | | 6 | Word of mouth marketing | Reading, Research and Discussion | | | 7 | Viral marketing | Reading, Research and Discussion | | | 8 | Mid-term Exam | Exam app | | | 9 | Experiential marketing | Reading, Research and Discussion | | | 10 | Digital Marketing | Reading, Research and Discussion | | | 11 | Social Media Marketing | Reading, Research and Discussion | | | 12 | Neuromarketing | Reading, Research and Discussion | | | 13 | Mobile Marketing | Reading, Research and Discussion | | | 14 | Permission marketing | Reading, Research and Discussion | | | 15 | Discussions on the future of marketing | Reading, Research and Discussion | | | 16 | Final Exam | Exam app | |
|
| Recommended or Required Reading |
| Related academic articles |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 50 | | Attending Lectures | 1 | 20 | | Self Study | 1 | 30 | | SUM | 100 | |
| Final Examination | 1 | 50 | | Project Presentation | 1 | 50 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | - |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Discussion | 1 | 14 | 14 |
| Question-Answer | 1 | 14 | 14 |
| Report Preparation | 2 | 10 | 20 |
| Report Presentation | 1 | 3 | 3 |
| Criticising Paper | 12 | 3 | 36 |
| Self Study | 14 | 3 | 42 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 5 | 2 | 3 | 5 | 3 | 2 | 3 | 3 | 2 | 2 | 2 | 3 | 2 | 2 | 4 | 2 | 1 | 4 | | | 4 | 2 | | | LO2 | 3 | 5 | 1 | 2 | 3 | 3 | 3 | 3 | 3 | 3 | 5 | 3 | 1 | 4 | 4 | 3 | 4 | 5 | 3 | | | 3 | 5 | | | LO3 | 3 | 5 | 2 | 1 | 2 | 4 | 3 | 3 | 3 | 1 | 2 | 3 | 2 | 5 | 5 | 3 | 2 | 2 | 3 | | | 3 | 2 | | | LO4 | 4 | 2 | 2 | 5 | 2 | 3 | 3 | 3 | 3 | 2 | 4 | 3 | 2 | 5 | 1 | 4 | 4 | 2 | 3 | | | 4 | 3 | | | LO5 | 3 | 3 | 2 | 2 | 2 | 5 | 4 | 4 | 3 | 4 | 2 | 3 | 4 | 4 | 4 | 3 | 3 | 5 | 3 | | | 4 | 1 | |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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