| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | OT205 | Agricultural Marketing Research | Elective | 1 | 1 | 6 |
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| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| The aim of this course; defining, collecting, analyzing and disseminating information on the concept of agricultural marketing in the SPSS environment and conveying how the information is used. |
| Name of Lecturer(s) |
| Doç. Dr. Bora GÖKTAŞ |
| Learning Outcomes |
| 1 | 1 Student; Knows the importance of marketing for businesses. | | 2 | 2 Knows the role of marketing research in organizations. | | 3 | 3 Knows how to obtain information for marketing. | | 4 | 4 Understands market segmentation and targeting. | | 5 | 5 Knows how to analyze marketing information. | | 6 | 6 Knows how to analyze and interpret the findings obtained from marketing research in SPPS. |
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| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
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| Recommended Optional Programme Components |
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| Course Contents |
| The content of this course; It consists of defining, collecting, analyzing and disseminating information on the concept of agricultural marketing in the SPSS environment and conveying how the information is used. |
| Weekly Detailed Course Contents |
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| 1 | Definition, Scope, Characteristics of Marketing | | | | 2 | Management of Marketing Information System | | | | 3 | Marketing Research | | | | 4 | Marketing Research Process | | | | 5 | Data Collection Methods in Marketing Research | | | | 6 | Research Models in Marketing | | | | 7 | Measurement and Scales in Marketing Research | | | | 8 | Midterm | | | | 9 | Preparing Data for Analysis | | | | 10 | Analysis in SPSS | | | | 11 | Analysis in SPSS | | | | 12 | Analysis in SPSS | | | | 13 | Analysis in SPSS | | | | 14 | Analysis in SPSS | | | | 15 | Research Report Preparation | | |
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| Recommended or Required Reading |
| Nakip. M. (2013). Pazarlama Araştırmalarına Giriş (SPSS Destekli), Seçkin Yayıncılık: Ankara.
Göktaş, B. (2019). Uluslararası Pazarlama Yönetimi. İmaj Yayınevi: Ankara.
Marketing research / David A. Aaker, V. Kumar, George S. Day (2011).
Marketing research : An applied orientation / Naresh K. Malhotra (2010). |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 50 | | Project Presentation | 1 | 25 | | Homework | 1 | 25 | | SUM | 100 | |
| Final Examination | 1 | 50 | | Writing Paper | 1 | 50 | | SUM | 100 | | Term (or Year) Learning Activities | 30 | | End Of Term (or Year) Learning Activities | 70 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Practice | 14 | 2 | 28 |
| Discussion | 14 | 1 | 14 |
| Question-Answer | 14 | 1 | 14 |
| Observation | 1 | 5 | 5 |
| Brain Storming | 14 | 1 | 14 |
| Project Presentation | 1 | 1 | 1 |
| Project Design/Management | 4 | 1 | 4 |
| Writing Paper | 7 | 1 | 7 |
| Criticising Paper | 5 | 1 | 5 |
| Self Study | 5 | 1 | 5 |
| Individual Study for Mid term Examination | 5 | 1 | 5 |
| Report | 8 | 3 | 24 |
| Oral Examination | 4 | 1 | 4 |
| Homework | 5 | 1 | 5 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 4 | 4 | 3 | 4 | 4 | 2 | 4 | 5 | 5 | 4 | 5 | 4 | 2 | 5 | 5 | 5 | 3 | 5 | | | 4 | 4 | | | LO2 | 4 | 3 | 5 | 2 | 4 | 4 | 3 | 4 | 4 | 3 | 5 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | | | 4 | 4 | | | LO3 | 5 | 5 | 4 | 5 | 5 | 5 | 4 | 5 | 4 | 5 | 4 | 4 | 4 | 5 | 2 | 5 | 3 | 4 | 4 | | | 4 | 5 | | | LO4 | 1 | 5 | 5 | 4 | 4 | 4 | 4 | 2 | 3 | 4 | 4 | 4 | 5 | 1 | 4 | 4 | 2 | 4 | 5 | | | 4 | 5 | | | LO5 | 2 | 5 | 4 | 5 | 5 | 5 | 5 | 3 | 5 | 4 | 4 | 1 | 4 | 4 | 4 | 5 | 4 | 4 | 5 | | | 4 | 4 | | | LO6 | 5 | 5 | 4 | 1 | 5 | 4 | 4 | 5 | 3 | 1 | 5 | 4 | 5 | 4 | 1 | 4 | 5 | 5 | 5 | | | 5 | 5 | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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