| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | OT158 | Organik Tarım İşletmelerinde Pazarlama İlkeleri | Elective | 1 | 2 | 6 |
|
| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| To understand the concept of Marketing Principles and to define the applications of the marketing function. To explain the principles of marketing principles in organic farming enterprises. |
| Name of Lecturer(s) |
| Dr.Öğr.Üyesi Emine TAŞ |
| Learning Outcomes |
| 1 |
Define and explain basic marketing principles and concepts.
| | 2 |
They can convert the marketing function data into mathematical formulas and interpret the results.
| | 3 |
solve simple mathematical problems related to scolding and gain the ability to create and interpret charts or graphics from data.
| | 4 |
They can make determinations and situation analysis about the marketing environment of organic farms.
| | 5 |
In terms of marketing, they can apply simple models to establish relationships with organic farms and their environment.
|
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
|
| Recommended Optional Programme Components |
|
| Course Contents |
| Definition and properties of marketing, development stage of marketing, environmental factors affecting marketing, marketing environment factors affecting organic farming businesses and strategic marketing planning, marketing planning for organic farming businesses, consumer markets, behavioral characteristics of consumers and organizational purchase decision process, market segmentation, target markets and demand forecast concepts. |
| Weekly Detailed Course Contents |
|
| 1 | Definition and features of marketing | | | | 2 | Definition and features of marketing | | | | 3 | development stage of marketing | | | | 4 |
marketing environmental factors and strategic marketing planning
| | | | 5 |
marketing environmental factors and strategic marketing planning
| | | | 6 |
Organic farms, marketing environmental factors and strategic marketing planning
| | | | 7 |
Organic farms, marketing environmental factors and strategic marketing planning
| | | | 8 |
mid-term exam
| | | | 9 |
consumer markets
| | | | 10 |
consumer markets
| | | | 11 |
behavioral characteristics of consumers and organizational purchasing decision process
| | | | 12 |
behavioral characteristics of consumers and organizational purchasing decision process
| | | | 13 |
behavioral characteristics of consumers and organizational purchasing decision process
| | | | 14 |
market segmentation
| | | | 15 |
target markets and demand forecast concepts
| | | | 16 |
Final exam
| | |
|
| Recommended or Required Reading |
|
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Discussion | 1 | 14 | 14 |
| Question-Answer | 1 | 14 | 14 |
| Field Work | 1 | 14 | 14 |
| Brain Storming | 2 | 14 | 28 |
| Individual Study for Mid term Examination | 1 | 14 | 14 |
| Individual Study for Final Examination | 2 | 14 | 28 |
| Homework | 2 | 7 | 14 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 4 | 2 | 1 | 2 | 3 | 2 | 2 | 2 | 2 | 3 | 3 | 1 | 3 | 1 | 1 | 1 | 2 | 3 | | | 2 | 1 | | | LO2 | 4 | 3 | 2 | 3 | 2 | 2 | 2 | 4 | 4 | 2 | 3 | 3 | 1 | 3 | 2 | 1 | 1 | 2 | 4 | | | 2 | 1 | | | LO3 | 4 | 2 | 2 | 3 | 2 | 3 | 2 | 4 | 4 | 3 | 3 | 3 | 1 | 3 | 2 | 1 | 1 | 3 | 5 | | | 2 | 1 | | | LO4 | 5 | 2 | 2 | 5 | 3 | 2 | 4 | 5 | 3 | 3 | 4 | 3 | 2 | 3 | 3 | 3 | 1 | 3 | 4 | | | 2 | 1 | | | LO5 | 5 | 4 | 4 | 4 | 5 | 2 | 4 | 5 | 4 | 3 | 4 | 3 | 2 | 3 | 3 | 3 | 1 | 3 | 5 | | | 5 | 1 | |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
 |
| |