| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | OT130 | Marketing Management in Agricultural Business | Elective | 1 | 2 | 6 |
|
| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| Understanding the marketing concept and marketing process, learning how to develop marketing opportunities and strategies. |
| Name of Lecturer(s) |
| Doç. Dr. Bora GÖKTAŞ |
| Learning Outcomes |
| 1 | Knows the importance of marketing for businesses. | | 2 | Knows the role of the marketing function in organizations. | | 3 | Knows what the marketing mix is. | | 4 | Understands market segmentation, targeting and product positioning. | | 5 | Knows the concept of marketing communication. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Obtaining basic information about marketing principles. It also provides a foundation for future courses on marketing. |
| Weekly Detailed Course Contents |
|
| 1 | The definition, scope and concept Marketing | | | | 2 | Marketing environment | | | | 3 | Importance and role of marketing | | | | 4 | The strategy of the marketing and the firm | | | | 5 | Management of marketing information system | | | | 6 | Industrial marketing | | | | 7 | International markets | | | | 8 | Mid-Term Exam | | | | 9 | Marketing research | | | | 10 | Consumer Markets | | | | 11 | Cosumer Behavior | | | | 12 | Segmentation, Targeting and Positioning: Creating the Right Relationships with the Right Customers | | | | 13 | Marketing Research | | | | 14 | Marketing communication | | | | 15 | General Assesment | | |
|
| Recommended or Required Reading |
| Prof.Dr. İsmet Mucuk, Türkmen Kitabevi, İstanbul, Pazarlama İlkeleri (2006, 15. Baskı)
Kotler, Philip ,Gary Armstrong, Marketing Management, 2006, 11th edition, Pearson Prentice Hall |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 30 | | End Of Term (or Year) Learning Activities | 70 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Case Study | 5 | 3 | 15 |
| Project Presentation | 5 | 3 | 15 |
| Writing Paper | 1 | 16 | 16 |
| Self Study | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 6 | 5 | 30 |
| Individual Study for Final Examination | 7 | 5 | 35 |
| Homework | 5 | 2 | 10 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 5 | 3 | 2 | 3 | 5 | 5 | 3 | 5 | 4 | 5 | 5 | 1 | 3 | 4 | 5 | 1 | 4 | 4 | | | 4 | 5 | | | LO2 | 1 | 5 | 4 | 5 | 4 | 4 | 4 | 4 | 3 | 4 | 4 | 5 | 2 | 4 | 5 | 5 | 4 | 5 | 5 | | | 4 | 3 | | | LO3 | 3 | 5 | 3 | 5 | 1 | 4 | 5 | 4 | 4 | 1 | 4 | 4 | 2 | 5 | 4 | 4 | 5 | 2 | 5 | | | 5 | 5 | | | LO4 | 4 | 5 | 5 | 4 | 4 | 4 | 5 | 4 | 5 | 4 | 4 | 5 | 5 | 4 | 5 | 5 | 3 | 4 | 3 | | | 5 | 4 | | | LO5 | 5 | 3 | 4 | 2 | 4 | 5 | 5 | 2 | 3 | 5 | 4 | 4 | 4 | 4 | 5 | 5 | 4 | 5 | 3 | | | 4 | 4 | |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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