| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞ127 | Marketing Legislation | Elective | 1 | 1 | 6 |
|
| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| This course aims to teach students the information about consumer rights in the legal sense in the face of challenges they may face due to the diversity of implementations in an intense competition and growing consumer product environment |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Bilal ÇELİK |
| Learning Outcomes |
| 1 | universal rights of the consumer | | 2 | legal contract types | | 3 | consumer rights under the consumer protection law | | 4 | Defective goods and service concept | | 5 | elective rights and use |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| none |
| Recommended Optional Programme Components |
| none |
| Course Contents |
| This course consists of issues such as basic knowledge about global marketing concepts, international market entry patterns, international product policy, international pricing decisions and methods of payment, choice of distribution channels in international marketing, promotion tools and decisions in international marketing, international marketing organization and control. |
| Weekly Detailed Course Contents |
|
| 1 | universal consumer rights | | | | 2 | tkhk | | | | 3 | contract types | | | | 4 | basic optional rights | | | | 5 | conditions restricting elective rights | | | | 6 | defective goods and service | | | | 7 | midterm exam | | | | 8 | seller's responsibilities | | | | 9 | competition and unfair competition | | | | 10 | advertisement | | | | 11 | misleading and deceptive introduction | | | | 12 | consumer rights case studies | | | | 13 | Shame on imported goods | | | | 14 | seller's responsibilities | | | | 15 | Symbols Signs Alerts | | | | 16 | final exam | | |
|
| Recommended or Required Reading |
| Pazarlama Mevzuatı, Babacan M., (2012), Detay Publishing, ISBN 9758326822. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | none |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 4 | 56 |
| Self Study | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 25 | 25 |
| Individual Study for Final Examination | 1 | 30 | 30 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 3 | 2 | 3 | 3 | | LO2 | 2 | 3 | 2 | 3 | 3 | 2 | | LO3 | 1 | 2 | 1 | 4 | 3 | 3 | | LO4 | 2 | 2 | 2 | 3 | 2 | 1 | | LO5 | 1 | 2 | 3 | 4 | 3 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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