| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞL410.1B | Retail Management | Elective | 4 | 8 | 5 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| This course aims to teach the effective methods and strategies required for retail management, how to utilize resources and techniques used in retail management, and how to make analysis of store location, merchandising, products and pricing. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Bilal ÇELİK |
| Learning Outcomes |
| 1 | Understand effective methods and strategies required for retail management. | | 2 | Understand how to utilize resources and techniques used in retail management. | | 3 | Understand the integration of merchandise management and supply chain strategies leading to excellent customer service. | | 4 | Demonstrate an understanding of decisions retailers make to satisfy customer needs in a rapidly changing and competitive environment | | 5 | Understand analysis of store location, merchandising, products and pricing. |
|
| Mode of Delivery |
| Second Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| In this course; the development of retailing in the world and in Turkey, retailing trends, retail types, multi-channel retailing, consumer buying behavior, retail marketing strategies, the selection of retail site location, supply chain management, merchandising, pricing, store management, including store layout and design elements of retail mix and customer service issues will be covered. |
| Weekly Detailed Course Contents |
|
| 1 | General Concept of Management in Strategic Retail | | | | 2 | Strategic Planning Process in Retail | | | | 3 | Identifying and Understanding Consumers in Retail | | | | 4 | Retailing Types / Retailing by Ownership Type | | | | 5 | Types of Retailing / Retailing by Physical Store Type | | | | 6 | Types of Retailing / Virtual Retailing | | | | 7 | Store Location Selection | | | | 8 | Ara Sınav | | | | 9 | Retail Business Management | | | | 10 | Retail Product Management and Pricing | | | | 11 | Retail Logistics and Supply Chain Management / Food Industry Operations | | | | 12 | Retail Logistics and Supply Chain Management / Cold Chain Operations | | | | 13 | Retail Logistics and Supply Chain Management / Textile Industry Operations | | | | 14 | Retail Logistics and Supply Chain Management / E-Commerce Operations | | | | 15 | Overview | | | | 16 | End-of-term exam | | |
|
| Recommended or Required Reading |
| Perakende Yönetimi-Stratejik Bir Yaklaşım, Barry Berman, Joel R. Ermans, Patrali Chatterjee, Çeviri Editörü: Erol Ustaahmetoğlu, Nobel Yayıncılık, 13. Basımdan Çeviri, 2019. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 3 | 42 |
| Self Study | 14 | 3 | 42 |
| Individual Study for Mid term Examination | 1 | 30 | 30 |
| Individual Study for Final Examination | 1 | 30 | 30 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 1 | 2 | 3 | 2 | 2 | 4 | 4 | 5 | | LO2 | 3 | 4 | 1 | 2 | 3 | 2 | 5 | 3 | 4 | 2 | | LO3 | 3 | 4 | 2 | 2 | 3 | 2 | 2 | 3 | 2 | 2 | | LO4 | 1 | 3 | 4 | 3 | 1 | 2 | 2 | 3 | 2 | 3 | | LO5 | 1 | 2 | 5 | 1 | 4 | 1 | 1 | 2 | 2 | 5 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
 |
| |