| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞL410.6B | Advertisement Management | Elective | 4 | 8 | 5 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Giving advertisement management information |
| Name of Lecturer(s) |
| Doç. Dr. Yusuf BİLGİN |
| Learning Outcomes |
| 1 | Define an advertisement theory. | | 2 | Convert the theory into application through given assignments | | 3 | Discover how to determine the target mass(crowd of people)how to write messages and they learn to be familiar with advertisement tools. | | 4 | Take responsibility meet challenge of working in a department or agency of advertisement | | 5 | Create connection or relation between advertisements and target mass. |
|
| Mode of Delivery |
| Second Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Advertisement properties and functions, types of advertisement, strategic decisions about advertisement, advertisement message channels, media planning, media types, advertisement effectiveness measurement |
| Weekly Detailed Course Contents |
|
| 1 | Definition, functions and properties of advertising
| | | | 2 | Communication and advertising
| | | | 3 | Classification and types of advertising
| | | | 4 | Advertising management
| | | | 5 | Communication planning and measurement of advertising effectiveness
| | | | 6 | Television advertising
| | | | 7 | Radio advertising
| | | | 8 | Midterm
| | | | 9 | Cinema advertising
| | | | 10 | Newspaper and magazine advertising
| | | | 11 | Outdoor ads and sales location ads | | | | 12 | Other advertising tools
| | | | 13 | The effect of advertising on consumers
| | | | 14 | Ethics in advertising
| | | | 15 | Advertising and public relations
| | | | 16 | Final exam
| | |
|
| Recommended or Required Reading |
| Tayfur,G. 2006; Reklamcılık, Nobel Yayın Dağıtım, Ankara |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 4 | 56 |
| Self Study | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 10 | 10 |
| Individual Study for Final Examination | 1 | 15 | 15 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 1 | 3 | 5 | 2 | 3 | 2 | 4 | 3 | 2 | | LO2 | 2 | 3 | 2 | 1 | 3 | 4 | 3 | 3 | 3 | 2 | | LO3 | 3 | 2 | 2 | 3 | 2 | 3 | 3 | 2 | 4 | 3 | | LO4 | 1 | 2 | 2 | 2 | 2 | 2 | 3 | 2 | 2 | 1 | | LO5 | 4 | 3 | 4 | 2 | 2 | 3 | 2 | 2 | 3 | 2 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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