| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞL407.7B | International Embroidery | Elective | 4 | 7 | 5 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| This course aims to provide students with a general understanding of the environment in which they operate in international markets and the environment in which companies can compete successfully in global markets. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Fetullah BATTAL |
| Learning Outcomes |
| 1 | To have sufficient knowledge in the basic concepts, theories and applications of business administration | | 2 | Manage business decision processes using qualitative and quantitative tools and information technologies | | 3 | To evaluate how economic, legal, political, social, technical and competitive powers (regional, regional, global) affect the business field | | 4 |
To use the English language at expert level in information sharing and professional communication | | 5 |
To prepare high quality documents which are qualified in terms of content, organization and clarity and make presentations |
|
| Mode of Delivery |
| Second Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| International Business course aims to provide students with comprehensive information about international business, international business agreements and these concepts. In addition, factors that affect international business such as culture, ethics, legal and economic systems, international trade, international market entry methods, international marketing and human resources management will be discussed. |
| Weekly Detailed Course Contents |
|
| 1 |
Introduction | | | | 2 |
Introduction to International Business | | | | 3 |
Cultural dimension in international business | | | | 4 |
Economic, Political and Legal Systems | | | | 5 | Strategy and Organization in International Firms | | | | 6 |
Strategy and Organization in International Firms | | | | 7 | Global Market Opportunity Analysis | | | | 8 | Global Market Opportunity Analysis | | | | 9 |
Export and Reciprocal Trade / Direct Investment and Collaboration Strategies | | | | 10 | Marketing in Global Firms | | | | 11 |
Licensing and Franchising / Global Procurement | | | | 12 |
Human Resources Management in Global Firms | | | | 13 |
Revision / Term Project Presentations | | | | 14 |
Revision / Term Project Presentations | | |
|
| Recommended or Required Reading |
| Cavusgil, S.T., Knight, G., and Riesenberger, J. (2014). International Business:
The New Realities, 3rd Edition, New Jersey: Pearson Prentice Hall. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 4 | 56 |
| Self Study | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 10 | 10 |
| Individual Study for Final Examination | 1 | 15 | 15 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 4 | 4 | 3 | 4 | 4 | 3 | 3 | 4 | 3 | | LO2 | 5 | 4 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 3 | | LO3 | 5 | 5 | 3 | 2 | 4 | 3 | 5 | 2 | 5 | 2 | | LO4 | 1 | 1 | 5 | 5 | 1 | 3 | 3 | 1 | 5 | 4 | | LO5 | 3 | 5 | 4 | 4 | 3 | 5 | 3 | 5 | 3 | 5 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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