| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞL407.6B | International Marketing | Elective | 4 | 7 | 5 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| To give international marketing information |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Bilâl ÇELİK |
| Learning Outcomes |
| 1 | Learn and define the characteristics regarding international markets | | 2 | predict how to behave in markets of different nations through international marketing cases. | | 3 | Gain skills of marketing mix, market segments and differents positioning. | | 4 | Gain the capability of taking responsibility of working in external markets. | | 5 | Manage to keep contact particularly through distribution canals in external markets. |
|
| Mode of Delivery |
| Second Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Environmental factors affecting international marketing, international information systems, international marketing planning, international marketing |
| Weekly Detailed Course Contents |
|
| 1 | Definition of international marketing and international trade | | | | 2 | Environmental factors affecting international marketing | | | | 3 | Basic sources of information in international marketing | | | | 4 | International marketing planning | | | | 5 |
International marketing research | | | | 6 |
International market segmentation | | | | 7 |
Target market selection strategies and positioning | | | | 8 | Midterm exam | | | | 9 | Product features in international markets | | | | 10 |
Product life curve in international markets | | | | 11 | Pricing decision process in international marketing | | | | 12 |
New product pricing strategies | | | | 13 |
Distribution strategies in international markets | | | | 14 |
Promotion strategies in international markets | | | | 15 |
Promotion methods in international markets | | | | 16 | Final exam | | |
|
| Recommended or Required Reading |
| Akat,Ö. 2001; Uluslararası pazarlama, Ekin Kitabevi Yayınları, Bursa |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 4 | 56 |
| Self Study | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 10 | 10 |
| Individual Study for Final Examination | 1 | 15 | 15 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 2 | 3 | 2 | 2 | 2 | 2 | 3 | 3 | 2 | | LO2 | 4 | 4 | 4 | 4 | 4 | 3 | 4 | 3 | 3 | 3 | | LO3 | 3 | 3 | 4 | 4 | 5 | 2 | 4 | 2 | 1 | 2 | | LO4 | 2 | 4 | 5 | 1 | 4 | 1 | 3 | 5 | 2 | 3 | | LO5 | 1 | 1 | 1 | 3 | 2 | 5 | 2 | 3 | 1 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
 |
| |