| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞL309.8B | Technology and ınnovation Management | Elective | 3 | 5 | 5 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of this course is to enrich the conceptual and practical knowledge of the undergraduate students about the new product development process. From the creation of the new product idea to the production of the product to the market, all stages are discussed and information is given about the techniques used during the new product development process. |
| Name of Lecturer(s) |
| DR.ÖĞR. ÜYESİ FETULLAH BATTAL |
| Learning Outcomes |
| 1 | To evaluate the basic concepts of a new product | | 2 | To interpret the new product development process in sense of different dimension. | | 3 | To examine the socio-cultural factors that affects the new product development process. | | 4 | To analyse different strategies related to new product development process. | | 5 | To examine value creation that provided in sense of the new product development | | 6 | To bring suggestions related to causes of failure of the new product |
|
| Mode of Delivery |
| Second Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Theoretically, the technology is examined within the framework of the views of different scientists. |
| Weekly Detailed Course Contents |
|
| 1 | New product concept | | | | 2 | The importance of the new product | | | | 3 | Reasons to encourage businesses to develop new products | | | | 4 | Basic concepts of new product development process | | | | 5 | Factors affecting the new product development process | | | | 6 | Creating new product ideas | | | | 7 | Reviewing and filtering ideas | | | | 8 | Midterm | | | | 9 | Concept development and internal testing | | | | 10 | Market analysis and economic analysis | | | | 11 | Prototype product and market test | | | | 12 | Product launch | | | | 13 | Value creation provided by the new product | | | | 14 | Reasons for failure of new products | | | | 15 | Final Exam | | |
|
| Recommended or Required Reading |
| ANNACCHINO Mark A. (2003), New Product Development:From Initial Idea To Product Development, Elsevier,Butterworth Heinemann Publication
THOMAS Robert J. (1993), New Product Development: Managing and Forecasting for Strategic Success
KUMAR Sameer and Promma Phrommathed (2005), New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organizational Learning and Market Conditions, Springer |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 10 | 10 |
| Individual Study for Final Examination | 1 | 15 | 15 |
| Homework | 14 | 4 | 56 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 3 | 5 | 4 | 4 | 2 | 3 | 5 | 5 | 5 | | LO2 | 3 | 3 | 4 | 4 | 3 | 2 | 4 | 4 | 3 | 3 | | LO3 | 3 | 3 | 4 | 5 | 2 | 3 | 3 | 3 | 3 | 3 | | LO4 | 3 | 3 | 4 | 5 | 2 | 3 | 3 | 3 | 3 | 3 | | LO5 | 4 | 4 | 4 | 3 | 5 | 3 | 4 | 4 | 4 | 4 | | LO6 | 4 | 4 | 3 | 4 | 5 | 3 | 3 | 3 | 4 | 4 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
 |
| |