| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞL407.6B | International Marketing | Elective | 4 | 7 | 5 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Presenting information about the basic concepts of international marketing and how these concepts are used in practice. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Bilâl ÇELİK |
| Learning Outcomes |
| 1 | Learn and define the characteristics regarding international markets | | 2 | Obtaining the necessary information about how to operate the decision process in international markets as a result of analysis on current international marketing cases. | | 3 | Gaining the ability to learn market segments and different definitions. | | 4 | Acquiring the basic knowledge and skills necessary to take responsibility in the field of international marketing. | | 5 | Gaining basic knowledge on international marketing, especially on issues such as preventing cultural conflicts, localization and distribution channels. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| The content of the course consists of basic topics of international marketing such as environmental factors that are effective in international marketing, international information systems, international marketing planning, and current issues that are effective in international marketing. |
| Weekly Detailed Course Contents |
|
| 1 | Definition of international marketing. | | | | 2 | Environmental factors affecting international marketing | | | | 3 | Basic sources of information in international marketing | | | | 4 | International marketing planning | | | | 5 |
International marketing research | | | | 6 |
International market segmentation | | | | 7 |
Target market selection strategies and positioning | | | | 8 | Midterm exam | | | | 9 | Product features in international markets | | | | 10 |
Product life curve in international markets | | | | 11 | Pricing decision process in international marketing | | | | 12 |
New product pricing strategies | | | | 13 |
Distribution strategies in international markets | | | | 14 |
Promotion strategies in international markets | | | | 15 |
Promotion methods in international markets | | | | 16 | Final exam | | |
|
| Recommended or Required Reading |
| Erdoğan Koç, Ahu Yazıcı Ayyıldız ( 2023) Uluslararası Pazarlama, Seçkin Yayıncılık |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 4 | 56 |
| Self Study | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 10 | 10 |
| Individual Study for Final Examination | 1 | 15 | 15 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 2 | | LO2 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | | LO3 | 4 | 4 | 4 | 3 | 3 | 5 | 2 | 2 | 1 | 2 | | LO4 | 5 | 1 | 3 | 2 | 4 | 4 | 1 | 5 | 2 | 3 | | LO5 | 1 | 3 | 2 | 1 | 1 | 2 | 5 | 3 | 1 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
 |
| |