| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞL410.1B2 | Applied Entrepreneurship Training | Elective | 4 | 8 | 5 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Entrepreneurship and innovation are the are the highest value-added elements in the new economy. This class aims to teach students interested in entepreneurship about creating awareness as applied to their career. |
| Name of Lecturer(s) |
| Prof. Dr. Cem KAHYA |
| Learning Outcomes |
| 1 | count the foundational principles of entrepreneurship. | | 2 | distinguish when a business idea is valuable and innovativew | | 3 | construct a business plan and model. | | 4 | apply methods of market research to the business idea. | | 5 | carry out financial planning with the business idea. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Providing theoretical information on entepreneurship and formulating a business plan, analyzing successful business models, preparing and presenting business models. |
| Weekly Detailed Course Contents |
|
| 1 | Principle foundations of Etrepreneurs, Entrpreneurship, foundations of entrepreneurial thought, testing of entrepreneurial identity | | | | 2 | Entrepreneurial process, developing business ideas, and creativity Techniques for solving creative problems, innovation | | | | 3 | Business plan concepts and business plan elements (market research) Researching the market with primary and secondary sources, identifying clients and their current and future needs | | | | 4 | Business plan concepts and business plan elements (market research) Analysis of mixed marketing along the lines of the marketing plan (good, price, distribution) | | | | 5 | Business plan concepts and business plan elements (manufacturing, production/service plan) planning production | | | | 6 | Business plan concepts and business plan elements (management plan) Considering management plan and its adaptation to the business plan Human resources management | | | | 7 | Business plan concepts and business plan elements (financial plan) Finding financial sources, planning the investment, preparing the financial portrait, and principles of financial management, Accounting (budget and cash flow) | | | | 8 | Market Research and workshop project according to the market plan | | | | 9 | Mid-Term Exam | | | | 10 | Manufacturing (production, service) plan workshop project | | | | 11 | Workshop project for the management plan | | | | 12 | Workshop project for the financial plan | | | | 13 | Business plan concepts and a holistic view, for example business applications, sustainability, change management, and growth Information management | | | | 14 | Writing of Business Plan and Presentation | | | | 15 | Writing of Business Plan and Presentation | | | | 16 | Final exam | | |
|
| Recommended or Required Reading |
| Güney, S. (2004). Girişimcilik: temel kavramlar ve bazı güncel konular. Siyasal kitabevi
Richards, Doug, 'How to Start A Creative Business', David&Charles May 2013
The Lean Startup - How Today's Entrepreneurs use Continious Innovation To Create Radically Sucessful Businesses' Eric Ries, Crown Business 2011 |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 24 | 24 |
| Individual Study for Final Examination | 1 | 25 | 25 |
| Homework | 14 | 3 | 42 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 3 | 2 | 1 | 3 | 3 | 3 | 3 | 3 | 2 | | LO2 | 3 | 3 | 3 | 3 | 2 | 3 | 2 | 3 | 3 | 2 | | LO3 | 2 | 3 | 3 | 2 | 3 | 2 | 2 | 2 | 3 | 3 | | LO4 | 2 | 3 | 3 | 3 | 3 | 2 | 5 | 4 | 2 | 4 | | LO5 | 3 | 3 | 4 | 3 | 3 | 2 | 4 | 5 | 4 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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