| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞL409.5B2 | Distribution Channel Management | Elective | 4 | 7 | 5 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Participants; increasing inter-firm relations, understanding using advanced distribution channelsmanagement techniques, allowing them to provide explanations and analysis. |
| Name of Lecturer(s) |
| Doç. Dr. Yusuf BİLGİN |
| Learning Outcomes |
| 1 | Comprehend how to use the concept of distribution channels and marketing | | 2 | Grasp how it should be based on the products distribution channel design | | 3 | Estimate how to evaluate the performance of the distribution channel members |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Distribution Channel Types, Retailing, Retailing, Distribution Channel Design, International Distribution Channels, Environmental Factors Affecting Distribution Channels |
| Weekly Detailed Course Contents |
|
| 1 | General Concepts | | | | 2 | Distribution Channel Types and Intermediaries | | | | 3 | Management Forms of Distribution Channels | | | | 4 | Retailing | | | | 5 | Retailing | | | | 6 | Physical Distribution | | | | 7 | Distribution Channel Design and Channel Members Selection | | | | 8 | Distribution Policies and Channel Strategies | | | | 9 | Mid-Term Exam | | | | 10 | Communications in Distribution Channels and Information Systems | | | | 11 | International Distribution Channels | | | | 12 | Motivation of Channel Members | | | | 13 | Environmental Factors Affecting Distribution Channels | | | | 14 | Environmental Factors Affecting Distribution Channels | | | | 15 | Performance Evaluation in Distribution Channels | | | | 16 | Final exam | | |
|
| Recommended or Required Reading |
| Coughlan, Anderson, Stern, El-Ansary, Marketing Channels, Pearson Prentice Hall, 7.th Edition, New York, 2006
Eroğlu, Ahmet Hüsrev, Endüstriyel İşletmelerde Dağıtım Kanalları Seçimi ve Dizaynı, Asil yayınları, 2005
Tek, Ö.Baybars, Pazarlama İlkeleri, Global Yönetimsel Yaklaşım, Türkiye Uygulamaları, 9.Baskı, İstanbul, Beta Yayınları, 2003.
Rosenbloom, Bert, Marketing Channels: A Management View, South-Western College Pub; 7th ed., 2003 |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 24 | 24 |
| Individual Study for Final Examination | 1 | 25 | 25 |
| Homework | 14 | 3 | 42 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 2 | 2 | 3 | 2 | 3 | 3 | 2 | 2 | 4 | | LO2 | 4 | 4 | 5 | 2 | 2 | 2 | 3 | 2 | 1 | 2 | | LO3 | 2 | 2 | 3 | 2 | 3 | 2 | 2 | 2 | 5 | 4 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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