| Dersin Kodu | Dersin Adı | Dersin Türü | Yıl | Yarıyıl | AKTS | | ÜS1704.1B2 | Public Relations | Seçmeli | 4 | 7 | 2 |
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| Dersin Seviyesi |
| Lisans |
| Dersin Amacı |
| Teaching public relations discipline to students by explaining it's roles, application procedures, lobbyists operations in orgizations.
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| Dersi Veren Öğretim Görevlisi/Görevlileri |
|
| Öğrenme Çıktıları |
| 1 | Presents the advantages of public relations in terms of organizations, and compares it with other disciplines. | | 2 | Explains the role of public relations in application of organization cultire in business. | | 3 | Definition of public relation basics in terms of social responsibilities. | | 4 | Gives the knowledge of how communicate public relations units and their applications. | | 5 | Teaches the meaning of business identitiy and ways of increasing reputation. | | 6 | Informs the formation steps and development of public realtins discipline. | | 7 | Informs the meaning of target group in terms of marketing | | 8 | Explains information tools in public relations. |
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| Öğrenim Türü |
| Normal Education |
| Dersin Ön Koşulu Olan Dersler |
| None |
| Ders İçin Önerilen Diğer Hususlar |
| None |
| Dersin İçeriği |
| Explaining basic tools and definitions in public relations. Highlighting the iportance of public relations in organizations.
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| Haftalık Ayrıntılı Ders İçeriği |
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| 1 | The Importance of Public Relations and It's History
| | | | 2 | Main Principles of Public Relations
| | | | 3 | Public Responsibilities and It's Relations with Public Relations
| | | | 4 | Organization Culture and It's Relations with Public Relations
| | | | 5 | Organization Culture and It's Relations with Public Relations
| | | | 6 | Public Relations and Effective Communication
| | | | 7 | Main Goals and Principals in Public Relations
| | | | 8 | Foundation Comminication, Identitiy and Reputation
| | | | 9 | Midterm
Foundation Dignity
| | | | 10 | Administrative Organization of Public Relations Department in Business
| | | | 11 | Management of Public Relations
| | | | 12 | Target Population Basics
| | | | 13 | Communication Tools in Public Relations
| | | | 14 | Applications of Public Relations in Business
| | |
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| Ders Kitabı / Malzemesi / Önerilen Kaynaklar |
| Public Relations: Strategies and Tactics, Dennis Wilcox, Geln Cameron, Pearson, 11. Edition
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product, Richard Laermer, Michael Prichinello, Bloomberg Press; 1st edition, 2003.
Halkla İlişkilerin El kitabı, Alison Theaker,Medicat, İstanbul.
İşletmelerde Halkla İlişkiler, Zeyyat Sabuncuoğlu, Alfa Aktüel Basım Yayın, 10.Baskı,Bursa.
Halkla İlişkiler Kampanyaları,Ceyda Aydede, Medyacat yayınları, İstanbul.
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| Planlanan Öğrenme Aktiviteleri ve Metodları |
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| Değerlendirme | |
| Midterm Examination | 1 | 100 | | TOPLAM | 100 | |
| Final Examination | 1 | 100 | | TOPLAM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | TOPLAM | 100 |
| | Dersin Sunulduğu Dil | | Turkish | | Staj Durumu | | None |
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| İş Yükü Hesaplaması |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Self Study | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 1 | 5 | 5 |
| Individual Study for Final Examination | 1 | 6 | 6 |
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| Program ve Öğrenme Çıktıları İlişkisi |
| ÖÇ1 | | | | | | | | | | | | | | | ÖÇ2 | | | | | | | | | | | | | | | ÖÇ3 | | | | | | | | | | | | | | | ÖÇ4 | | | | | | | | | | | | | | | ÖÇ5 | | | | | | | | | | | | | | | ÖÇ6 | | | | | | | | | | | | | | | ÖÇ7 | | | | | | | | | | | | | | | ÖÇ8 | | | | | | | | | | | | | |
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| * Katkı Düzeyi : 1 Çok düşük 2 Düşük 3 Orta 4 Yüksek 5 Çok yüksek |
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