| Dersin Kodu | Dersin Adı | Dersin Türü | Yıl | Yarıyıl | AKTS | | ÜS1713.2B | Sosyal Medya Okumaları | Seçmeli | 4 | 7 | 2 |
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| Dersin Seviyesi |
| Lisans |
| Dersin Amacı |
| Within the scope of the course; The history of social media, which is an important area of new media, will be discussed with its main lines and theoretical dimensions. The effects of social media on media, economy, marketing and marketing communication will be examined. |
| Dersi Veren Öğretim Görevlisi/Görevlileri |
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| Öğrenme Çıktıları |
| 1 | Learn the basic concepts of social media | | 2 | Understanding how Web 2.0 technologies are changing the internet | | 3 | Developing a critical view of how social media is changing social and cultural life | | 4 | Examining different social media examples |
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| Öğrenim Türü |
| Normal Education |
| Dersin Ön Koşulu Olan Dersler |
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| Ders İçin Önerilen Diğer Hususlar |
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| Dersin İçeriği |
| The aim is to teach students the usage areas, tools and possibilities of social media practically. |
| Haftalık Ayrıntılı Ders İçeriği |
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| 1 | Definition of internet concept. | | | | 2 | Explanation of social media tools. | | | | 3 | Defining the network society | | | | 4 | Traditional Media vs. New Media differences | | | | 5 | Transition from analog mass communication to digital mass communication | | | | 6 | Social Media Addiction | | | | 7 | The phenomenon of technology in the information age | | | | 8 | Explanation of the concept of simulation. Examining the effects on social media | | | | 9 | Midterm | | | | 10 | The impact of digital literacy on social media | | | | 11 | Increasing interaction on social media accounts | | | | 12 | Explaining the interface culture. | | | | 13 | Principles of New Media | | | | 14 | New media and touch society | | |
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| Ders Kitabı / Malzemesi / Önerilen Kaynaklar |
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| Planlanan Öğrenme Aktiviteleri ve Metodları |
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| Değerlendirme | |
| Midterm Examination | 1 | 100 | | TOPLAM | 100 | |
| Final Examination | 1 | 100 | | TOPLAM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | TOPLAM | 100 |
| | Dersin Sunulduğu Dil | | | Staj Durumu | |
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| İş Yükü Hesaplaması |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 8 | 1 | 8 |
| Report Preparation | 1 | 4 | 4 |
| Report Presentation | 1 | 3 | 3 |
| Individual Study for Mid term Examination | 1 | 10 | 10 |
| Individual Study for Final Examination | 1 | 16 | 16 |
| Homework | 4 | 4 | 16 |
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| Program ve Öğrenme Çıktıları İlişkisi |
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| * Katkı Düzeyi : 1 Çok düşük 2 Düşük 3 Orta 4 Yüksek 5 Çok yüksek |
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