| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | G408.4B2 | Marketing | Elective | 4 | 8 | 4 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Showing basic concept and sub-processes of marketing. |
| Name of Lecturer(s) |
| Yrd. Doç Dr. Ahmet semih UZUNDUMLU |
| Learning Outcomes |
| 1 | Learn about behavior in food markets | | 2 | Learns the importance of successful management decision in marketing skills. | | 3 | Learn the food marketing system |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Understanding the importance of marketing, analyzing marketing problems that businesses can face in their sectors and solve these problems, applying the necessary techniques for marketing practices. |
| Weekly Detailed Course Contents |
|
| 1 | Concept of marketing | | | | 2 | Consumer buying behavior | | | | 3 | Target segment analysis | | | | 4 | Market segmentation and positioning | | | | 5 | Product development process | | | | 6 | Pricing decisions | | | | 7 | Distribution and online distribution mechanisms | | | | 8 | Midterm | | | | 9 | Advertising and promotion | | | | 10 | Developing marketing plan | | | | 11 | Industrial markets | | | | 12 | Marketing research | | | | 13 | Service marketing | | | | 14 | Direct marketing | | | | 15 | Contemporary approaches in marketing | | |
|
| Recommended or Required Reading |
| Philip Kotler, Gary Armstrong, Principles of Marketing, Pearson Prentice Hall. Sezer Korkmaz, Zeliha ESER, Ayşe Sevgi Öztürk, F. Bahar IŞIN, Pazarlama Kavramlar-İlkeler-Kararlar, Siyasal yayınları, Jim Blythe, Pazarlama İlkeleri, Bilim Teknik Yayınevi. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Self Study | 10 | 2 | 20 |
| Individual Study for Mid term Examination | 3 | 10 | 30 |
| Individual Study for Final Examination | 3 | 10 | 30 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 4 | 5 | 5 | 1 | 2 | | LO2 | 4 | 4 | 3 | 4 | 4 | 3 | | LO3 | 3 | 5 | 3 | 3 | 5 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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