Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | GM411.1B | Marketing | Elective | 4 | 7 | 4 |
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Level of Course Unit |
First Cycle |
Objectives of the Course |
Showing basic concept and sub-processes of marketing. |
Name of Lecturer(s) |
Doç. Dr. Ayla ARSLANER |
Learning Outcomes |
1 | At the end of the course students will understand the behavior of food markets, | 2 | At the marketing skills of successful management decisions is how important, they will learn | 3 | Will be familiar with the food marketing system. |
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Mode of Delivery |
Normal Education |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
Understanding the importance of marketing, analyzing marketing problems that businesses can face in their sectors and solve these problems, applying the necessary techniques for marketing practices. |
Weekly Detailed Course Contents |
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1 | Concept of marketing | | | 2 | Consumer buying behavior | | | 3 | Target segment analysis | | | 4 | Market segmentation and positioning | | | 5 | Product development process | | | 6 | Pricing decisions | | | 7 | Distribution and online distribution mechanisms | | | 8 | Midterm | | | 9 | Advertising and promotion | | | 10 | Developing marketing plan | | | 11 | Industrial markets | | | 12 | Marketing research | | | 13 | Service marketing | | | 14 | Direct marketing | | | 15 | Contemporary approaches in marketing | | |
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Recommended or Required Reading |
Philip Kotler, Gary Armstrong, Principles of Marketing, Pearson Prentice Hall. Sezer Korkmaz, Zeliha ESER, Ayşe Sevgi Öztürk, F. Bahar IŞIN, Pazarlama Kavramlar-İlkeler-Kararlar, Siyasal yayınları, Jim Blythe, Pazarlama İlkeleri, Bilim Teknik Yayınevi. |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 2 | 2 |
Attending Lectures | 14 | 2 | 28 |
Self Study | 10 | 2 | 20 |
Individual Study for Mid term Examination | 3 | 10 | 30 |
Individual Study for Final Examination | 3 | 10 | 30 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 4 | 5 | 4 | 4 | 4 | 4 | LO2 | 4 | 4 | 4 | 5 | 4 | 5 | LO3 | 4 | 4 | 4 | 4 | 5 | 4 |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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