Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | ANT212B2.20 | Sports Industry and Marketing | Elective | 2 | 4 | 3 |
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Level of Course Unit |
First Cycle |
Objectives of the Course |
The aim of this course is to explain the concepts of sports industry, sports product, sports consumer and sports marketing and interpret them from the perspective of marketing communication. |
Name of Lecturer(s) |
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Learning Outcomes |
1 | 1. Understanding the features that make sports marketing different
2. Understanding sports marketing management
3. Understanding the decision-making process of sports consumers
4. Being able to design and conduct research on sports marketing
5. To be able to create and develop sports products
6. To be able to create applicable sports marketing mix strategies |
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Mode of Delivery |
Second Education |
Prerequisites and co-requisities |
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Recommended Optional Programme Components |
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Course Contents |
Marketing communication, Branding in Sports and Discussing the future of Sports marketing. |
Weekly Detailed Course Contents |
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1 | Basic concepts of marketing; development stages of marketing; marketing functions | | | 2 | Decision making in marketing; marketing planning; marketing management process; environmental conditions of marketing; internal and external conditions; general environmental conditions; purchasing behavior | | | 3 | Target market decisions; decisions regarding marketing mix elements; product decisions, price decisions, distribution decisions, promotion decisions | | | 4 | Advertising and sponsorship | | | 5 | Supervision of marketing activities, developments in marketing understanding, elements of modern marketing concept | | | 6 | Pricing Strategies in Sports | | | 7 | Competitive marketing strategies, consumer behavior | | | 8 | Midterm | | | 9 | Public Relations in Sports Marketing | | | 10 | Promotion in Sports | | | 11 | Sports marketing in terms of social marketing, features of sports services | | | 12 | Factors affecting the demand for sports | | | 13 | Coordination and Control of Marketing Mix | | | 14 | General review and discussion | | |
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Recommended or Required Reading |
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Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | | Work Placement(s) | |
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Workload Calculation |
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Midterm Examination | 1 | 45 | 45 |
Final Examination | 1 | 45 | 45 |
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Contribution of Learning Outcomes to Programme Outcomes |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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