BAYBURT University Information Package / Course Catalogue

Home Information on the Institution Information on Degree Programmes General Information for Students
Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
ANT311B2.20Sports Industry and MarketingElective353
Level of Course Unit
First Cycle
Objectives of the Course
The aim of this course is to explain the concepts of sports industry, sports product, sports consumer and sports marketing and interpret them from the perspective of marketing communication.
Name of Lecturer(s)
Learning Outcomes
11. Understanding the features that make sports marketing different 2. Understanding sports marketing management 3. Understanding the decision-making process of sports consumers 4. Being able to design and conduct research on sports marketing 5. To be able to create and develop sports products 6. To be able to create applicable sports marketing mix strategies
Mode of Delivery
Normal Education
Prerequisites and co-requisities
Recommended Optional Programme Components
Course Contents
Marketing communication, Branding in Sports and Discussing the future of Sports marketing.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Basic concepts of marketing; development stages of marketing; marketing functions
2Decision making in marketing; marketing planning; marketing management process; environmental conditions of marketing; internal and external conditions; general environmental conditions; purchasing behavior
3Target market decisions; decisions regarding marketing mix elements; product decisions, price decisions, distribution decisions, promotion decisions
4Advertising and sponsorship
5Supervision of marketing activities, developments in marketing understanding, elements of modern marketing concept
6Pricing Strategies in Sports
7Competitive marketing strategies, consumer behavior
8Midterm
9Public Relations in Sports Marketing
10Promotion in Sports
11Sports marketing in terms of social marketing, features of sports services
12Factors affecting the demand for sports
13Coordination and Control of Marketing Mix
14General review and discussion
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Work Placement(s)
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination14545
Final Examination14545
TOTAL WORKLOAD (hours)90
Contribution of Learning Outcomes to Programme Outcomes
PO
1		PO
2		PO
3		PO
4		PO
5		PO
6		PO
7
LO1       
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High