| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | Gİ212.03 | Commercial Communication | Elective | 2 | 4 | 4 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of the course is to examine the basics of commercial communication, the communication process, nonverbal and verbal communication, written communication, organizational communication, report writing, business presentations and negotiations, values and culture in communication, communication in global markets, basic correspondence techniques in foreign trade. |
| Name of Lecturer(s) |
| Doç. Dr. Bora GÖKTAŞ |
| Learning Outcomes |
| 1 | Students shall gain the knowledge of basic concepts about communication process and Communication resources | | 2 | Students shall gain the knowledge of the importance and affects of organizational communication | | 3 | Students shall explain incompabality and technologic development in organization; social responsibility of organization | | 4 | Students shall gain the knowledge of organizational communication and administratitative process and Problems in organizational communication | | 5 | Students shall channel organizational communication and change; organizational communication and leadership | | 6 | Students shall know the ways of organizational communication and motivation | | 7 | Students shall explain the relationship between Innovation and organizational communication |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Basics of communication; Source of communication; Importance and effects of organizational communication; Growth and complication in organizations; Excessive disagreements and technological developments in organizations; Social responsibilities of the organizations; Organizational communication and importance of team job; Elements of group and communication; Organizational communication and change; Organizational communication and Leadership; Motivation and organizational communication; Innovation and Organizational communication. |
| Weekly Detailed Course Contents |
|
| 1 | Basic concepts about communication process | | | | 2 | Communication resources | | | | 3 | The importance and affects of commercial organizational communication | | | | 4 | verbal communication | | | | 5 | non-verbal communication | | | | 6 | Organizational communication and administratitative process | | | | 7 | Problems in organizational communication | | | | 8 | Exam | | | | 9 | written communication | | | | 10 | Business letter and offer samples | | | | 11 | Electronic communication and social media | | | | 12 | Report writing | | | | 13 | Culture and values in Commercial Communication | | | | 14 | Communication in global markets | | | | 15 | Correspondence techniques in foreign trade | | | | 16 | Final exam | | |
|
| Recommended or Required Reading |
| Robbins, S.P. (2003). Organizational Behavior. New Jersey: Printice Hall.
Yazıcı, Selim. (2001). Öğrenen Organizasyonlar. İstanbul: Alfa.
Akıncı, Z.B. (1997). Kurum kültürü ve örgütsel iletişim. İstanbul: İletişim.
Kaya, Bayram. (2003). Yönetsel ve İş İletişimi. Ankara: Siyasal kitabevi.
Kaya, Bayram. (2003). Bütünleşik kurumsal iletişim. Ankara: Siyasal kitabevi. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Brain Storming | 1 | 1 | 1 |
| Individual Study for Mid term Examination | 4 | 5 | 20 |
| Individual Study for Final Examination | 4 | 6 | 24 |
| Homework | 5 | 6 | 30 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 2 | 3 | 3 | 3 | 3 | 2 | 3 | 3 | | LO2 | 3 | 2 | 4 | 3 | 3 | 4 | 3 | 3 | 3 | | LO3 | 3 | 2 | 3 | 4 | 3 | 3 | 3 | 3 | 3 | | LO4 | 3 | 2 | 3 | 4 | 3 | 3 | 3 | 3 | 3 | | LO5 | 3 | 2 | 3 | 4 | 2 | 3 | 3 | 3 | 3 | | LO6 | 3 | 2 | 3 | 4 | 2 | 3 | 3 | 3 | 3 | | LO7 | 3 | 2 | 3 | 4 | 2 | 3 | 3 | 3 | 3 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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