| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SB308.1B | Public Relations in Public Administration | Elective | 3 | 6 | 5 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| To be able to create and apply public relations activities in central or local government institutions |
| Name of Lecturer(s) |
| Öğr. Gör. Dr. Muhammed Enes KAN |
| Learning Outcomes |
| 1 | A theoretical appproach to the relation between administration and public | | 2 | To be able to create and apply public relations activities in local or central provincial organizations | | 3 | To be able to learn the kinds of recognition and promotion activities in public institutions | | 4 | To be able to learn the public relations problems encountered in public institutions and to overcome these problems |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| none. |
| Course Contents |
| General characteristics of public relations in public institutions, historical process, in-house practices and public relations in public administration in general in the context of managing governed-managed relationship |
| Weekly Detailed Course Contents |
|
| 1 | A theoretical appproach to the relation between administration and public | | | | 2 | Public relations in organisations | | | | 3 | Crisis and Public relations | | | | 4 | The profession of Public Relations | | | | 5 | Public Administration and Public Relations in Turkey | | | | 6 | Methods and techniques used in the field of public relations | | | | 7 | The significance of public relations for the public administration system of Turkey | | | | 8 | midterm | | | | 9 | Implementations of Public Relations Principles in Turkey | | | | 10 | Public Relations in Prime Ministry | | | | 11 | Public Relations in the Ministry of The Interior | | | | 12 | Local Governments and Public Relations | | | | 13 | Public Relations in the context of New Public Management approach and public administration reforms | | | | 14 | Public Relations and Education in Public Organisations | | | | 15 | Civil Servants and Public Relations | | | | 16 | Final Exam | | |
|
| Recommended or Required Reading |
| Aydın, A. H. ve Taş, İ. E. (2016). Kamu Yönetiminde Halkla İlişkiler Kavramlar – Kurumlar – Uygulamalar. (2 Baskı) Seçkin Yayıncılık |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | none |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 3 | 42 |
| Self Study | 14 | 3 | 42 |
| Individual Study for Mid term Examination | 6 | 3 | 18 |
| Individual Study for Final Examination | 14 | 3 | 42 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 1 | 3 | 1 | 3 | 1 | 1 | 1 | | LO2 | 2 | 2 | 2 | 2 | 2 | 1 | 1 | 1 | | LO3 | 2 | 1 | 1 | 2 | 2 | 1 | 1 | 1 | | LO4 | 2 | 1 | 1 | 1 | 2 | 1 | 1 | 1 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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