Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | ÜS1301.2B2 | Entrepreneurship | Elective | 2 | 3 | 2 |
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Level of Course Unit |
First Cycle |
Objectives of the Course |
This course aims to give knowledge about the context, concepts and process of entrepreneurship, recognize entrepreneurial opportunities, determine feasibility of a new business concept and develop the ability to prepare business plans such as marketing plan, operating plan, finance plan and etc.
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Name of Lecturer(s) |
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Learning Outcomes |
1 | Learning how to create a business idea. | 2 | Being motivated for the establishment of a successful enterprise. | 3 | Learning how to analyze overall environmental analysis for the establishment of a successful enterprise. | 4 | Learning how to make legal research and prepare legal structure of enterprise. | 5 | Learning how to make technical research and prepare operating plan. | 6 | Learning how to make financial research and prepare financial plan. | 7 | Learning how to make organizational research and prepare organizational and management structure of enterprise. | 8 | Learning how to make market research and prepare marketing plan. |
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Mode of Delivery |
Normal Education |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
To give the basics of entrepreneurship, main factor that can effect the success of an individual, and the ways of research.
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Weekly Detailed Course Contents |
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1 | Entrepreneurship and Related Concepts.
| | | 2 | Types of Entrepreneurship.
| | | 3 | Characteristics of Successful Entrepreneurs and Developing Entrepreneurship Culture
| | | 4 | Success and Failure Factors in Entrepreneurship with the World and Turkey Cases
| | | 5 | Process of Enterprise Establishment and Researches in Feasibility Project (general perspectives)
| | | 6 | Market Research
| | | 7 | Technical Research
| | | 8 | Midterm
| | | 9 | Research of Legal Structure
| | | 10 | Organizational Research
| | | 11 | Decision of Building Entrepreneurship, Preparing Final Project
| | | 12 | Basic Business Functions to Manage the Entrepreneurship (Management, Production and Marketing)
| | | 13 | Incentives for Entrepreneurs (2)
| | | 14 | Financial Research | | | 15 | | | | 16 | | | |
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Recommended or Required Reading |
Girişimcilik ve Kobiler: Teori ve Uygulama, B. Zafer ERDOĞAN, Ekin Kitabevi, 2. Baskı, Bursa, 2011.
Girişimcilik ve Küçük işletme Yönetimi, Orhan Kucuk, Seçkin Yayıncılık, 2. Baskı, Ankara, 2005.
Global Markalar Nasıl Başladılar: 20 İyi Fikir Nasıl Mükemmel Küresel İş Piyasası Haline Geldi, David Lester, Dinozor Yayıncılık, 1. Baskı, İstanbul, 2009
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Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 2 | 2 |
Attending Lectures | 14 | 2 | 28 |
Self Study | 14 | 2 | 28 |
Individual Study for Mid term Examination | 1 | 5 | 5 |
Individual Study for Final Examination | 1 | 6 | 6 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | | | | | | | | | LO2 | | | | | | | | | LO3 | | | | | | | | | LO4 | | | | | | | | | LO5 | | | | | | | | | LO6 | | | | | | | | | LO7 | | | | | | | | | LO8 | | | | | | | | |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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