| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | UT408B.6 | International Retail Management | Elective | 4 | 8 | 5 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| By understanding the differences between international and domestic retailers, it is aimed to evaluate these differences in terms of international retail strategies and transactions on a sectoral basis and to relate the effects of cultural values, economic conditions, political climate, industrial problems, technological developments and natural resource use on international retail initiatives. |
| Name of Lecturer(s) |
| Doç. Dr. Adnan KARA |
| Learning Outcomes |
| 1 | Gains knowledge of internationalization strategies in retailing. | | 2 | Gains knowledge of the organization in international retailing. | | 3 | Have knowledge about Brand Management in International Retailing. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| none |
| Recommended Optional Programme Components |
|
| Course Contents |
| Basic information about international retailing includes strategies, brand management, organization and control. |
| Weekly Detailed Course Contents |
|
| 1 | Scope and Definition of International Retailing | | | | 2 | The Environment of International Retail | | | | 3 | Market Analysis in International Retail | | | | 4 | Market Analysis in International Retail | | | | 5 | Strategic International Retail Management | | | | 6 | Strategic International Retail Management | | | | 7 | Internationalization Strategies in Retail | | | | 8 | Midterm exam | | | | 9 | Internationalization Strategies in Retail | | | | 10 | Brand Management in International Retail | | | | 11 | Brand Management in International Retail | | | | 12 | Organization in International Retailing | | | | 13 | Marketing Control | | | | 14 | Project Presentations | | | | 15 | Project Presentations | | | | 16 | Final Exam | | |
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| Recommended or Required Reading |
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | |
|
| Workload Calculation |
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| Midterm Examination | 1 | 20 | 20 |
| Final Examination | 1 | 20 | 20 |
| Attending Lectures | 14 | 3 | 42 |
| Project Presentation | 1 | 20 | 20 |
| Homework | 14 | 3 | 42 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 4 | 4 | 4 | 3 | 4 | 5 | 3 | 4 | 4 | | LO2 | 4 | 3 | 4 | 3 | 3 | 3 | 3 | 4 | 3 | 4 | | LO3 | 4 | 3 | 4 | 3 | 3 | 3 | 3 | 4 | 3 | 4 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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