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Description of Individual Course Units| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | UT407B.6 | International Marketing Communication | Elective | 4 | 7 | 5 |
| | Level of Course Unit | | First Cycle | | Objectives of the Course | | Explaining the basic concepts and issues in the advertising sector and advertising management, revealing the importance and developments of advertising management, explaining the importance and development of integrated marketing communication concept. | | Name of Lecturer(s) | | | Learning Outcomes | | 1 | Basic understanding of advertising industry and advertising management. | | 2 | Integrated marketing communication |
| | Mode of Delivery | | Normal Education | | Prerequisites and co-requisities | | none | | Recommended Optional Programme Components | | | Course Contents | | “Advertising”, “Advertising Sector”, Pazarlama Integrated Marketing Communication ”concepts, characteristics of advertising, the importance of advertising industry today and reasons of growth, classification of advertising, the importance and place of advertising in marketing, advertising strategies and policies, advertising mix for different businesses, new advertising management approaches. | | Weekly Detailed Course Contents | |
| 1 | Advertising, advertising industry, concepts of integrated marketing communication, features of advertising, the scope of advertising industry, features that distinguish advertising industry from other sectors, definition of advertising management, the importance of advertising and advertising management in today | | | | 2 | Advertising, advertising industry, concepts of integrated marketing communication, features of advertising, the scope of advertising industry, features that distinguish advertising industry from other sectors, definition of advertising management, the importance of advertising and advertising management in today | | | | 3 | Advertising as a marketing component, development of advertising planning programs, creation of advertising strategies | | | | 4 | Advertising agencies, types of advertising agencies, features and areas of activity, the position of agencies in the advertising sector | | | | 5 | Consumer Behavior Approaches | | | | 6 | Communication process | | | | 7 | Source, message and channel factors | | | | 8 | Midterm exam | | | | 9 | Determination of communication tools, creation of communication strategies, selection of visual and audio tools, determination of broadcasting time | | | | 10 | Determination of communication tools, creation of communication strategies, selection of visual and audio tools, determination of broadcasting time | | | | 11 | Media planning and strategy | | | | 12 | Evaluation of visual and written press | | | | 13 | Direct marketing | | | | 14 | Internet and interactive media | | | | 15 | Sales promotions | | | | 16 | Final exam | | |
| | Recommended or Required Reading | | Advertising and Promotion- George E.Belch, Michael A. Belch
Bütünleşik Pazarlama İletişimi - Yavuz Odabaşı, Gülfidan Barış | | Planned Learning Activities and Teaching Methods | | | Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | |
| | Workload Calculation | |
| Midterm Examination | 1 | 5 | 5 | | Final Examination | 1 | 9 | 9 | | Attending Lectures | 14 | 5 | 70 | | Homework | 12 | 5 | 60 | |
| Contribution of Learning Outcomes to Programme Outcomes | | LO1 | 4 | 3 | 4 | 4 | 5 | 4 | 3 | 4 | 4 | 4 | | LO2 | 5 | 4 | 3 | 5 | 4 | 5 | 3 | 5 | 5 | 4 |
| | * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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