| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | UT211B.3 | Intercultural Consumer Behavior | Elective | 2 | 3 | 3 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| This course is to acquaint students with consumer behavior based on cultural differences. The main objective of the course is to enable students to understand consumer behavior within the marketing system and the effects of cultures on consumer behavior. Students evaluate consumers and their behaviors with cultural differences in mind. |
| Name of Lecturer(s) |
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| Learning Outcomes |
| 1 | Students should be able to demonstrate that they have knowledge of basic consumer behavior in order to understand the benefits of sensing the impact of consumer behavior on marketing strategies. | | 2 | In order to recognize the importance of cultural and intercultural consumer behavior in the international business system, students should be familiar with their basic concepts. | | 3 | Students should be able to identify different intercultural interactions to elaborate consumers' decision-making processes consistent with cultural diversity. | | 4 | Students should be able to collect and interpret data related to consumer behavior from library and online sources. |
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| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| none |
| Recommended Optional Programme Components |
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| Course Contents |
| Different teaching methods will be used in the course process. Most of the time will be spent discussing different activities in the classroom. It is extremely important to come to the lesson ready, and in this sense, it is important to participate in the lesson, read the lesson materials and share the experiences by coming to the lesson. |
| Weekly Detailed Course Contents |
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| 1 | Consumer Behavior in Different Cultures | | | | 2 | Globalization and Global Consumer Culture, Comparison of Global Marketing and Intercultural Marketing | | | | 3 | Definition, Dimensions and Process of Culture | | | | 4 | Convergence and Detachment in Consumer Behavior | | | | 5 | The Impact of Culture on Consumer Attitudes | | | | 6 | The Impact of Culture on Consumer Attitudes | | | | 7 | The Impact of Culture on Social Process | | | | 8 | Midterm exam | | | | 9 | The Impact of Culture on Social Process | | | | 10 | Case Study Analysis | | | | 11 | Case Study Analysis | | | | 12 | The Impact of Culture on Social Process | | | | 13 | The Impact of Culture on Social Process | | | | 14 | Impact of Culture on Mental Process | | | | 15 | Impact of Culture on Mental Process | | | | 16 | Midterm exam | | |
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| Recommended or Required Reading |
| Marieke de Mooij, (2011), Consumer Behavior and Culture: Consequences for Global Marketing and Advertising Second Edition, SAGE Publications, Inc
Geert Hofstede (2001), Culture s Consequences: Comparing Values, Behaviors, Institutions, And Organizations Across Nations, Second Edition. Sage.
Jan Callebaut et al. (2000), Cross-Cultural Window on Consumer Behavior. Coronet Books
A. Coskun Samli (1995), International Consumer Behavior: Its Impact on Marketing Strategy Development. Quorum Books
Solomon, Michael R. (2007). Consumer Behavior: Buying, Having, and Being. 7th Edition, New Jersey: Pearson Prentice Hall. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | none |
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| Workload Calculation |
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| Midterm Examination | 1 | 5 | 5 |
| Final Examination | 1 | 5 | 5 |
| Attending Lectures | 14 | 3 | 42 |
| Homework | 5 | 5 | 25 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | | LO2 | 5 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | | LO3 | 5 | 4 | 5 | 4 | 3 | 3 | 4 | 4 | 4 | 4 | | LO4 | 5 | 4 | 4 | 5 | 4 | 3 | 4 | 3 | 3 | 4 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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