| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | UT211B.2 | Sustainable Marketing | Elective | 2 | 3 | 3 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of the course is to enable undergraduate students in international business education to be able to reconstruct marketing competencies from a sustainability perspective and learn that there is a paradigm shift in marketing management. Today, the world faces important environmental, social and economic problems. The climate crisis-global warming is today's most critical problem. This destructive problem caused by the existing industry, trade, housing, and consumption processes necessitated the transition to a new marketing paradigm. In this course, marketing skills will be discussed from a new paradigm and new methods, mechanisms, processes and solutions will be discussed. |
| Name of Lecturer(s) |
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| Learning Outcomes |
| 1 | The student critically questions current business and marketing knowledge and concepts | | 2 | The student gains the ability to analyze the basic problems of the world and society. | | 3 | To be able to construct a changing business perspective regarding the solution of the problems of the world and society | | 4 | Gains the ability to reconstruct the marketing point of view for the problems and needs of the world and society. | | 5 | Learn how to use effective marketing techniques to solve social, economic and environmental problems |
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| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| none |
| Recommended Optional Programme Components |
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| Course Contents |
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| Weekly Detailed Course Contents |
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| 1 | Marketing in the 21st Century | | | | 2 | Marketing framework for sustainability | | | | 3 | Socio-economic problems | | | | 4 | Sustainable consumer behavior | | | | 5 | Sustainable marketing values and objectives | | | | 6 | Sustainable marketing values and objectives | | | | 7 | Sustainable marketing strategies | | | | 8 | Midterm exam
| | | | 9 | Sustainable marketing strategies | | | | 10 | Customer solutions | | | | 11 | communication | | | | 12 | Customer cost | | | | 13 | Transformation to sustainable marketing | | | | 14 | Reconstructing sustainable marketing | | | | 15 | Reconstructing sustainable marketing | | | | 16 | Final Exam | | |
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| Recommended or Required Reading |
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | |
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| Workload Calculation |
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| Midterm Examination | 1 | 15 | 15 |
| Final Examination | 1 | 15 | 15 |
| Attending Lectures | 14 | 3 | 42 |
| Homework | 4 | 5 | 20 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 5 | 5 | 5 | 4 | 3 | 4 | 4 | 4 | 4 | | LO2 | 5 | 4 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | | LO3 | 4 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO4 | 5 | 4 | 5 | 5 | 4 | 4 | 4 | 5 | 4 | 4 | | LO5 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 4 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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