| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | UT114B.4 | Pazarlamaya Giriş | Elective | 1 | 2 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| This course aims to teach students how marketing works, marketing functionality and use this knowledge in developing and implementing successful marketing strategies. |
| Name of Lecturer(s) |
| Doç. Dr. Adnan KARA |
| Learning Outcomes |
| 1 | Principles of marketing and acquisition of key terms | | 2 | Acquisition of marketing functions in micro and macro areas |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| none |
| Recommended Optional Programme Components |
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| Course Contents |
| This course, designed as an introduction to marketing, provides students with a general understanding of marketing concepts, theories and approaches by combining current marketing theories and approaches. |
| Weekly Detailed Course Contents |
|
| 1 | introduction | | | | 2 | Environmental Analysis | | | | 3 | Consumer Behavior | | | | 4 | Segmentation, Targeting and Positioning | | | | 5 | Segmentation, Targeting and Positioning | | | | 6 | Product / Service | | | | 7 | Pricing | | | | 8 | Midterm exam | | | | 9 | distribution | | | | 10 | Global Marketing | | | | 11 | Global Marketing | | | | 12 | Marketing Communication | | | | 13 | Advertising | | | | 14 | Digital Communication | | | | 15 | Social Responsibility and Ethics | | | | 16 | Final exam
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| Recommended or Required Reading |
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | none |
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| Workload Calculation |
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| Midterm Examination | 1 | 5 | 5 |
| Final Examination | 1 | 5 | 5 |
| Attending Lectures | 14 | 4 | 56 |
| Homework | 12 | 4 | 48 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 4 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | | LO2 | 4 | 4 | 4 | 4 | 3 | 3 | 5 | 4 | 3 | 4 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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