Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | GK-OÖ2B.01 | | Elective | 2 | 4 | 3 |
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Level of Course Unit |
First Cycle |
Objectives of the Course |
The aim of this course is to make students aware of the effects of media on social, cultural and economic life. |
Name of Lecturer(s) |
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Learning Outcomes |
1 | 1. Knows the social importance of media. | 2 | 2. Understands the effect of media messages. | 3 | 3. Critically looks at media messages. | 4 | 4. Makes analysis in media. |
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Mode of Delivery |
Normal Education |
Prerequisites and co-requisities |
none |
Recommended Optional Programme Components |
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Course Contents |
Information literacy; conscious use of internet and social media; social media on individuals
effects; dissemination and dissemination power; power of news dissemination; media and perception management; media and
legal rights and responsibilities for the internet; Copyright; the right to personality; information confidentiality; privacy violation;
use of language in the media; value of news and quality analysis; popular culture; men and women in the media
roles; consumer culture and advertising; media stereotyping. |
Weekly Detailed Course Contents |
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1 | Media and reality | | | 2 | Contents of media messages | | | 3 | Media and representation | | | 4 | Media and culture | | | 5 | Media and bias | | | 6 | Media and agenda setting | | | 7 | Media and violence | | | 8 | Critical approaches in media literacy | | | 9 | Why media literacy? | | |
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Recommended or Required Reading |
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Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | | Work Placement(s) | |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 2 | 2 |
Attending Lectures | 1 | 1 | 1 |
Self Study | 1 | 6 | 6 |
Individual Study for Mid term Examination | 10 | 2 | 20 |
Individual Study for Final Examination | 3 | 20 | 60 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | LO2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | LO3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | LO4 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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