Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | FS0901.1 | Business Policy | Elective | 4 | 8 | 3 |
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Level of Course Unit |
First Cycle |
Objectives of the Course |
Expressing, interpreting and managing managerial decisions, activities, reactions and relationships that determine the long-term regional, national or international performance of a company |
Name of Lecturer(s) |
Yrd. Doc. Dr. Emre TEKCE |
Learning Outcomes |
1 | To understand the concept of politics. | 2 | Learn how to create competitive advantage in today's complex and ever-changing markets | 3 | To learn mission and vision concepts necessary for institutionalization and more professional management of businesses. | 4 | Learn competition strategies and business policies for SMEs | 5 | To be able to develop strategic solution proposals for business problems |
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Mode of Delivery |
Normal Education |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
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Weekly Detailed Course Contents |
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1 | Business policy and related concepts | | | 2 | Process of establishing business plans and policies | | | 3 | General environmental analysis and its effects on business policies | | | 4 | Internal analysis of businesses and their impact on business policies | | | 5 | Sector analysis and effects on business policies | | | 6 | Competition strategies | | | 7 | Policy alternatives for large businesses (Midterm) | | | 8 | (Midterm | | | 9 | Policy alternatives for SMEs | | | 10 | Marketing policies | | | 11 | R & D, innovation and technology policies | | | 12 | Production and quality policies | | | 13 | Human resources and public relations policies | | | 14 | Accounting and finance policies | | | 15 | Final Exam | | | 16 | | | |
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Recommended or Required Reading |
• Ömer AKAT, Business Policy and Strategic Marketing, Dora Publications, Bursa, 2009.
• Erol EREN, Strategic Management and Business Policy, Beta Basım Yayın, İstanbul, 2010.
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Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 80 | Homework | 1 | 20 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 5 | 5 |
Attending Lectures | 14 | 1 | 14 |
Practice | 0 | 0 | 0 |
Question-Answer | 14 | 2 | 28 |
Field Work | 0 | 0 | 0 |
Self Study | 10 | 2 | 20 |
Individual Study for Mid term Examination | 1 | 6 | 6 |
Individual Study for Final Examination | 1 | 6 | 6 |
Homework | 1 | 4 | 4 |
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Contribution of Learning Outcomes to Programme Outcomes |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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