| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | YÖN210.2 | Marketing | Elective | 2 | 4 | 4 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| give the students a feeling of a real business world. In this course students will be responsible from a company and compete with other companies in a simulated world. They should create their brands, implement their marketing strategies, princing, production, advertising etc. |
| Name of Lecturer(s) |
|
| Learning Outcomes |
| 1 | Understand marketing s importance for enterprises | | 2 | Understand the purpose and role of the marketing function in organisations | | 3 | Understand what is meant by the marketing mix and its elements in goods | | 4 | Understand market segmentation, targeting and product positioning and their implications for marketing practice |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| At the end of this course, the students will learn the basic information about the marketing principles. Also, the students will have the basement to learn advanced subjects for marketing in other relevant courses. |
| Weekly Detailed Course Contents |
|
| 1 | the definition, scope and concept Marketing | | | | 2 | marketing environment | | | | 3 | the ımportance of marketing and the importance of marketing | | | | 4 | the strategy of the marketing and the firm | | | | 5 | management of marketing information system | | | | 6 | industrial marketing | | | | 7 | international markets | | | | 8 | Mid-Term Exam | | | | 9 | Marketing research | | | | 10 | Consumer Markets | | | | 11 | Cosumer Behavior | | | | 12 | Industrial Markets Relations | | | | 13 | Industrial Buying Behavior | | | | 14 | Marketing Research | | | | 15 | General Assesment | | | | 16 | END OF TERM EXAM | | |
|
| Recommended or Required Reading |
| Prof.Dr. İsmet Mucuk, Türkmen Kitabevi, İstanbul, Pazarlama İlkeleri (2006, 15. Baskı)
Kotler, Philip ,Gary Armstrong, Marketing Management, 2006, 11th edition, Pearson Prentice Hall |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 40 | | Individual Study for Mid term Examination | 15 | 60 | | SUM | 100 | |
| Final Examination | 1 | 60 | | Individual Study for Final Examination | 15 | 40 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 15 | 15 |
| Final Examination | 1 | 15 | 15 |
| Individual Study for Mid term Examination | 15 | 3 | 45 |
| Individual Study for Final Examination | 15 | 3 | 45 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 4 | 4 | 4 | 5 | | LO2 | 4 | 4 | 4 | 4 | 4 | 4 | | LO3 | 4 | 4 | 4 | 4 | 4 | 4 | | LO4 | 5 | 5 | 5 | 5 | 5 | 5 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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