| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | YÖN211.1 | Strategic Management | Elective | 2 | 3 | 4 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of the course is to enable students to develop strategies at individual and organizational level, to implement these strategies, to acquire basic information about the control of these strategies, and to recognize the strategic management tools used by managers in this context. |
| Name of Lecturer(s) |
| Doç. Dr. Yusuf ESMER |
| Learning Outcomes |
| 1 | To learn the basic concepts of strategic management. | | 2 | Develop strategy. | | 3 | To make strategic analysis. | | 4 | To be able to make strategic planning. | | 5 | Having a strategic perspective. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Strategic Management, Related Terms and Concepts, Strategic Management Process and Elements, External Environment Analysis, Internal Environment Analysis, Due Diligence Matrices, Strategic Guidance, Basic Strategies and Subgroups, Administrative Strategies, Strategy Development and Implementation, Ethics in Strategic Management. |
| Weekly Detailed Course Contents |
|
| 1 | Management and Strategic Management | Reading, Research and Discussion | - | | 2 | Basic Concepts of Strategic Management | Reading, Research and Discussion | - | | 3 | Strategic Thinking | Reading, Research and Discussion | - | | 4 | Strategic Management Process | Reading, Research and Discussion | - | | 5 | Mission and Vision | Reading, Research and Discussion | - | | 6 | Competitive Analysis | Reading, Research and Discussion | - | | 7 | Competitive Strategies | Reading, Research and Discussion | - | | 8 | Midterm Exam | Exam Application | - | | 9 | External Environment Analysis: Opportunities and Threats | Reading, Research and Discussion | - | | 10 | Enterprise Analysis: Strengths and Weaknesses | Reading, Research and Discussion | - | | 11 | SWOT Analysis | Reading, Research and Discussion | - | | 12 | Functional Strategies and Policies | Reading, Research and Discussion | - | | 13 | Behavioral Competitive Strategy and Sustainable Competitive Advantage | Reading, Research and Discussion | - | | 14 | Scenario Planning and Game Theory | Reading, Research and Discussion | - | | 15 | Ethical Rules in Strategic Management | Reading, Research and Discussion | - |
|
| Recommended or Required Reading |
| Ülgen, H., & Mirze, S. K. (2018). İşletmelerde Stratejik Yönetim (9. Baskı). İstanbul: Beta Basım Yayın Dağıtım. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Discussion | 14 | 2 | 28 |
| Question-Answer | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 7 | 2 | 14 |
| Individual Study for Final Examination | 7 | 2 | 14 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 5 | 5 | 4 | 4 | 4 | | LO2 | 2 | 5 | 5 | 5 | 5 | 5 | | LO3 | 2 | 3 | 3 | 3 | 3 | 3 | | LO4 | 2 | 3 | 3 | 3 | 3 | 3 | | LO5 | 2 | 3 | 3 | 3 | 3 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
 |
| |