| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | YÖN409B.4 | Digital Media and Communication | Elective | 4 | 7 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of the Digital Media and Communication course is to inform the students about the needs of the changes and developments in the field of communication. Because with the technological developments, the media is going through the transformation phase as a new media and it is necessary to adapt to this phase. |
| Name of Lecturer(s) |
| Doç. Dr. Bora GÖKTAŞ |
| Learning Outcomes |
| 1 | To discern the characteristics of so called old media and new media. | | 2 | To gain an awareness of the changing technology on societal, economic and social relations. | | 3 | Comprehend the difference between old and new media processes in communication. | | 4 | They will be able to have ideas about future technologies. | | 5 | Will be able to make projects within the scope of the course. |
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| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| - |
| Course Contents |
| The fundamental dynamics of new media, new media sociology, information society, development of internet, social networking and social media, web and mobile application software, digital content production, digital mediums* internet advertsing, google, search engines, microblogging consist of the content of the course. |
| Weekly Detailed Course Contents |
|
| 1 | The concept of digitization | | | | 2 | Digital Media Concept | | | | 3 | Features of new media | | | | 4 | Change and transformation in ICTs | | | | 5 | Technology and technological determinism debates | | | | 6 | New Media / Information Society discussion | | | | 7 | Social Media, Characteristics and Structure of Social Media | | | | 8 | Midterm | | | | 9 | New Media and Photography Platforms | | | | 10 | Creativity and innovation | | | | 11 | Digital Media Art | | | | 12 | Digital Media and Changing Consumption Approach | | | | 13 | Digital Generation and Usage of New Media | | | | 14 | Generation Z, Generation C and Digital media | | | | 15 | Professions of the future | | |
|
| Recommended or Required Reading |
| Yengin, Deniz. Yeni Medya Ve..., Anahtar Kitaplar Yayınevi: İstanbul.
Eugenia Siapera. Understanding New Media. SAGE Publications Ltd. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | - |
|
| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Quiz | 3 | 1 | 3 |
| Attending Lectures | 14 | 3 | 42 |
| Question-Answer | 5 | 1 | 5 |
| Team/Group Work | 3 | 2 | 6 |
| Case Study | 2 | 1 | 2 |
| Brain Storming | 5 | 1 | 5 |
| Self Study | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 3 | 5 | 15 |
| Individual Study for Final Examination | 4 | 5 | 20 |
| Homework | 5 | 1 | 5 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 2 | 5 | 1 | 4 | 3 | | LO2 | 1 | 5 | 4 | 5 | 4 | 3 | | LO3 | 4 | 4 | 5 | 3 | 2 | 5 | | LO4 | 4 | 5 | 4 | 3 | 1 | 5 | | LO5 | 4 | 4 | 4 | 4 | 4 | 4 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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