| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | FS0901.1 | Business Policy | Elective | 3 | 6 | 3 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Expressing, interpreting and managing managerial decisions, activities, reactions and relationships that determine the long-term regional, national or international performance of a company |
| Name of Lecturer(s) |
| Yrd. Doc. Dr. Emre TEKCE |
| Learning Outcomes |
| 1 | To understand the concept of politics. | | 2 | Learn how to create competitive advantage in today's complex and ever-changing markets | | 3 | To learn mission and vision concepts necessary for institutionalization and more professional management of businesses. | | 4 | Learn competition strategies and business policies for SMEs | | 5 | To be able to develop strategic solution proposals for business problems |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
|
| Weekly Detailed Course Contents |
|
| 1 | Business policy and related concepts | | | | 2 | Process of establishing business plans and policies | | | | 3 | General environmental analysis and its effects on business policies | | | | 4 | Internal analysis of businesses and their impact on business policies | | | | 5 | Sector analysis and effects on business policies | | | | 6 | Competition strategies | | | | 7 | Policy alternatives for large businesses (Midterm) | | | | 8 | (Midterm | | | | 9 | Policy alternatives for SMEs | | | | 10 | Marketing policies | | | | 11 | R & D, innovation and technology policies | | | | 12 | Production and quality policies | | | | 13 | Human resources and public relations policies | | | | 14 | Accounting and finance policies | | | | 15 | Final Exam | | | | 16 | | | |
|
| Recommended or Required Reading |
| • Ömer AKAT, Business Policy and Strategic Marketing, Dora Publications, Bursa, 2009.
• Erol EREN, Strategic Management and Business Policy, Beta Basım Yayın, İstanbul, 2010.
|
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 80 | | Homework | 1 | 20 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Question-Answer | 10 | 1 | 10 |
| Self Study | 10 | 2 | 20 |
| Individual Study for Mid term Examination | 1 | 7 | 7 |
| Individual Study for Final Examination | 3 | 6 | 18 |
| Homework | 1 | 4 | 4 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | | | | | | | LO2 | | 3 | | | | | | LO3 | | | 4 | | | | | LO4 | | | | 5 | | | | LO5 | | | | | 4 | |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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