| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | ORG411.2 | Social Media Management | Elective | 4 | 7 | 3 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| This course aims to familiarize the student with the tools and technologies of social media which are widely used today and to learn the usage areas of social media in daily life. |
| Name of Lecturer(s) |
| Yrd. Doc. Dr. Emre TEKCE |
| Learning Outcomes |
| 1 | Know the concepts related to social media. | | 2 | He recognizes social media platforms. | | 3 | The social network can manage associations with users. | | 4 | The importance of ethics in using social media. | | 5 | Learn the basics of creating content and activity on social media. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
|
| Weekly Detailed Course Contents |
|
| 1 | Social media description, date. | | | | 2 | Types of Social Media | | | | 3 | Social media and communication relationship. | | | | 4 | Social media platforms | | | | 5 | The place of social media in the context of new communication technologies. | | | | 6 | Interpersonal communication and social media. | | | | 7 | Social media practices in relation to the public. | | | | 8 | MIDTERM | | | | 9 | Learning in groups | | | | 10 | Social networking applications in education | | | | 11 | Microblogging applications in education | | | | 12 | Document sharing services | | | | 13 | Multimedia sharing services | | | | 14 | Presentation of made applications | | | | 15 | Final Exam | | | | 16 | | | |
|
| Recommended or Required Reading |
| • Social Media Academy, Ed: Kara T., Beta Publishing House, Istanbul, 2012.
• Social Media 101, Kahraman, M., MediaCat Books, Istanbul, 2011.
|
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 80 | | Homework | 1 | 20 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | English | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 5 | 5 |
| Attending Lectures | 14 | 2 | 28 |
| Practice | 1 | 6 | 6 |
| Question-Answer | 14 | 2 | 28 |
| Field Work | 0 | 0 | 0 |
| Self Study | 10 | 1 | 10 |
| Individual Study for Mid term Examination | 1 | 6 | 6 |
| Individual Study for Final Examination | 1 | 6 | 6 |
| Homework | 1 | 4 | 4 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 2 | 3 | 3 | 2 | 2 | 3 | 2 | 2 | 3 | 2 | 3 | 2 | 2 | 3 | 2 | 2 | | LO2 | 3 | 2 | 2 | 3 | 2 | 3 | 2 | 2 | 3 | 3 | 2 | 3 | 3 | 2 | 2 | 2 | 3 | | LO3 | 3 | 2 | 2 | 3 | 3 | 2 | 2 | 3 | 2 | 2 | 3 | 2 | 3 | 2 | 2 | 3 | 3 | | LO4 | 2 | 2 | 3 | 3 | 3 | 3 | 2 | 3 | 3 | 2 | 3 | 2 | 2 | 3 | 2 | 3 | 3 | | LO5 | 2 | 2 | 3 | 2 | 2 | 3 | 3 | 3 | 3 | 2 | 2 | 3 | 3 | 2 | 2 | 3 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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