| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | ORG313.2 | Marketing Methods in Agricultural Enterprises | Elective | 3 | 5 | 4 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Marketing is an inseperable part of todays modern life. Hence, the purpose of this course is to explain what marketing is about and what is covered within the context of marketing function in organizations.
|
| Name of Lecturer(s) |
| Yrd. Doç. Dr. Volkan GÜL |
| Learning Outcomes |
| 1 | Defines concepts and facts that constitute the basis of marketing and gives examples | | 2 | Explain the concept of the market environment, analyze the elements of the market environment and determine their implications for marketing management | | 3 | Describe the causes of consumer behavior, create interpretation and marketing programs |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
|
| Weekly Detailed Course Contents |
|
| 1 | Basic Concepts of Marketing
| | | | 2 | Marketing Environment
| | | | 3 | Consumer Behavior
| | | | 4 | Market Segmentation, Targeting, Positioning
| | | | 5 | Market Segmentation, Targeting, Positioning
| | | | 6 | Marketing Mix: Product Strategies
| | | | 7 | Marketing Mix: Distribution Strategies
| | | | 8 | Midterm
| | | | 9 | Marketing Mix: Pricing Strategies
| | | | 10 | Marketing Mix: Communication Strategies
| | | | 11 | presentations
| | | | 12 | presentations
| | | | 13 | presentations
| | | | 14 | Transition
| | | | 15 | Final Exam
| | |
|
| Recommended or Required Reading |
| Altunışık R., Torlak Ömer, Özdemir, Ş. (2004), Modern Marketing, Değişim Yay., 3rd Edition, Istanbul
|
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 80 | | Homework | 1 | 20 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | English | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Question-Answer | 14 | 3 | 42 |
| Self Study | 10 | 3 | 30 |
| Individual Study for Mid term Examination | 1 | 3 | 3 |
| Individual Study for Final Examination | 1 | 3 | 3 |
| Homework | 1 | 10 | 10 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO2 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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